Our New Interest: Pinterest

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March 20, 2012

Content note: While this blog post is outdated, it still offers valuable insights into past sales and marketing trends. For the latest strategies and up-to-date information, we encourage you to explore our newer posts on the ever-evolving landscape of sales and marketing.

At some point recently, you have probably heard of the new social media craze, Pinterest. It has been written up in The Wall Street Journal, Time Magazine, and Mashable as well as many other notable blogs and columns. But you might be wondering to yourself, how do I use it and can I use this for my business?

Pinterest OverviewPinterest is a website where users can create virtual bulletin boards, filled with pins of their interests: recipes, quotes, fashions, anything their social media loving heart desires. In an arena where positive pin etiquette is encouraged, Pinterest is an upbeat social media site where the users are encouraged to credit their sources, avoid self-promotion, report objectionable content, and are simply nice to one another. With its immediate fame and estimated 3.3 million unique visitors in the month of October alone, Pinterest has the potential to become one of the major players in social media in the upcoming years.

Pinterest Website Integration

Not convinced to try Pinterest yet?  Pinterest doesn’t limit you to pin images and products, but includes blogs as well!  Pinterest is a visual website, which makes it fast, easy, and simple to use; without using much time at all a user can look at multiple products, blogs and websites of interest. When you pin a blog that strikes someones interest, they can quickly click to your website, increasing pageviews.