Why Twitter Is Killing Your Marketing Efforts

October 14, 2014

Is Twitter doing you more harm than good? You’re investing company time and money writing tweets, scheduling posts and monitoring activity, but you’re not seeing any uptick in your lead conversions or sales.

Instead of boosting your marketing, Twitter is sucking it dry. Why?

7 Deadly Twitter Mistakes

Twitter is like any tool—you have to know how to use it. Here are 7 ways you might be using Twitter to kill your marketing efforts.

1. You only talk about yourself.

Social media is like a cocktail party. Nobody likes to be stuck next to the guy who won’t stop talking about himself. Don’t be that guy. Get excited about what other people are doing. Share industry news. Answer people’s questions. Retweet interesting articles. Keep it relevant to your niche, but don’t make it all about you.

2. You’re always closing.

Twitter is great for getting people interested in you and establishing yourself as a trustworthy thought leader. It’s not great for closing sales. Use Twitter to start conversations, not to seal the deal.

3. You don’t follow anyone.

If you’re not interested in others, why should they be interested in you? Find key influencers in your industry and follow them. Retweet their relevant content. The influencers you follow will notice, follow you back, and start retweeting your content as well! Other people to follow might include current customers or ideal prospective customers.

4. You don’t talk to your followers.

Use Twitter to engage with your followers. Engagement establishes a relationship and builds trust. Your responsiveness shows your followers they matter to you, and it encourages them to get to know your company better.

5. You’re boring.

If you don’t share content that your leads find valuable and interesting, they won’t pay attention.

6. You’re unreliable.

Tweet on a regular basis. Sporadic posts tell your customers that you’re not really interested in Twitter and you might not be there when they reach out to you on that platform.

7. You’re unfocused.

Use Twitter with specific goals in mind, and make sure everything you do on the platform is driven by those goals. Unfocused tweeting makes you look like you’re not sure what you’re doing, and that won’t yield any marketing results.

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