how branding creates consistency

How Branding Creates Consistency

Delaney DeAngelisBranding & Identity

There are over 17,000 Starbucks in the United States and generally, you know exactly what you’re getting at each one — professional-ish service, coffee that’s noticeably better than other fast-food places, a familiar menu and ordering experience, and a convenient location. Not every company can be Starbucks, but we can all appreciate how their strong, consistent branding has made them…