Email Marketing
Email Marketing Benefits
Why email marketing is needed:
Email marketing can take many forms, from simple newsletters to complex automated sequences. It’s a way to share various types of content, such as promotional offers, product updates, industry news, or other relevant information.
Building and Nurturing Relationships
Subscribing to an email is often the first step leads and customers take when interested in a company. From there, the relationship can continue to evolve from lead to loyal customer or from one-time customer to multiple-time customer.
Some emails are worth looking forward to. Maybe it’s a newsletter from a news site or one of your favorite company’s regular deals emails, either way, you get a little happy fuzzy feeling when you see it. Email marketing has the power to create thousands of happy fuzzy feelings for your most important contacts.
Lead Generation
From unknown contacts to marketing qualified leads, email marketing has the power to transform contacts and generate more leads.
Cost-Effective
Imagine a way to instantly reach your lead and customer base that generates $40 for every dollar spent, that's email marketing.
Personalization
Email marketing helps you discover and talk to your leads and customers about what they like, what products or services they’re interested in, and other relevant information.
Measurable Results
Who doesn’t love data? Email marketing is a playground for measurable results that encourages testing, optimization, and more goodies that marketing nerds like us love to dig into. Plus, once you start building results you’ll be able to throw around slick marketing buzzwords like “actionable insights” or “data-driven marketing efforts” that bigwigs eat up!
what to expect
How We Deliver
Process Overview
Strategy Development
Our team works with you to understand business goals, target audience, and current marketing strategy to develop a tailored email marketing strategy. We determine the type of emails, cadence, and the type of content that’ll engage your audience.
Design and Content Creation
With a strategy in place, our team will design unique email templates that capture your brand in a modern way and develop copy and visual assets to grab your subscribers’ attention.
List Building
Without a list of recipients, your email marketing won’t go far. We use digital marketing best practices such as opt-in forms and lead magnets to create an audience that’s interested in your product, services, and company. We’ll also help you segment your lists so that you can deliver targeted messages to the right people at the right time.
Campaign Management
We manage every aspect of your email marketing campaigns, from scheduling, and sending, to tracking, measuring, and optimizing performance.
Testing and Optimization
Our testing and optimization go beyond just campaign management. Whether it’s a single email or a repeated nurture campaign, we’ll analyze every key email metric to identify areas for improvement.
Reporting
And what good would all that testing and optimization be without reporting data? Our regular reports show the performance of your email marketing campaigns, including insights and recommendations for further optimization.
Email Marketing Service Packages
Small
$3,500/mo
Example Deliverables
Blog content with supporting video
Newsletter
Social media management
Marketing optimization (CRO and/or SEO)
HubSpot maintenance
Lead magnet
Landing page
Reporting
Offer / Nurturing emails
Customized activities to meet company goals
Medium
$7,500/mo
Example Deliverables
Blog content with supporting video
Newsletter
Social media management
Marketing optimization (CRO and/or SEO)
HubSpot maintenance
Lead magnet
Landing page
Reporting
Offer / Nurturing emails
Web page design / development
Paid search / social
Customized activities to meet company goals
Large
$12,000/mo
Example Deliverables
Blog content with supporting video
Newsletter
Social media management
Marketing optimization (CRO and/or SEO)
HubSpot maintenance
Lead magnet
Landing page
Reporting
Offer / Nurturing emails
Web page design / development
Paid search / social
Earn media research and outreach
Sales support & enablement
Customized activities to meet company goals
