Lead Generation
Lead Generation Benefits
The goal of B2B lead generation is to deploy strategies that increase the amount and quality of leads a business receives, thus increasing overall revenue and brand awareness.
Typically, lead generation involves identifying a target audience and creating engagement through marketing, advertising, networking, and/or referrals. Lead generation spans a wide variety of marketing activities, from gathering contact information at a trade show to creating and sharing content like case studies.
Ultimately, lead generation should create a stream of new and interested potential customers that your sales and marketing team can eventually turn into repeat customers by continuing to nurture the relationship.
Lead generation is a powerful marketing tool because it utilizes inbound techniques to help the consumer reach a decision faster, without the typical sales-ey approaches. Remember, no one wants to be sold to — lead generation tactics help potential customers make the decision when they feel ready.
Why lead generation is needed:
Lead generation gives your sales team qualified prospects to pursue, making it more likely they’ll hit sales goals and that your business will continue to grow.
More Efficient Marketing
Lead generation is especially valuable in B2B because businesses rely on fewer, larger sales than their B2C counterparts. This means that potential customers need to be carefully qualified so that businesses can tightly focus their marketing efforts. Instead of casting a wide net, B2B companies that use lead generation are more akin to a fisherman using a specific type of fishing rod and bait.
Better Brand Awareness + Credibility
In addition to finding higher quality leads, lead generation helps you build brand awareness and credibility. Creating content that educates leads also raises awareness when it’s shared or posted. This can establish your company as a thought leader and gain the trust of potential customers.
More Audience Insights
Lead generation also generates plenty of data. Are your leads responding more positively to a case study or a product guide? This sort of data can help you decide where to point your marketing efforts.
Keeps Sales Happy
We all know how quickly a bored salesperson can transform from a top employee to a slacking Jim Halpert. Lead generation keeps your sales team busy and more productive by keeping their to-do list full of valuable, juicy leads.
Overall, lead generation is essential for any B2B company with ambitions of growth. By investing in effective lead-generation strategies, your company can generate a steady stream of high-quality leads, increase revenue, establish your brand as a trusted leader, and everything else that cascades from all of that delightful success.
what to expect
How We Deliver
Process Overview
Understand & Align
First, we listen. Through our collaborative, workshop-style session, we build an understanding of where your lead generation strategy is, your goals for the future, and how we can help. These discussions will give us the inside scoop on your products/services, your industry, and your competition so we can kickstart your project.
Strategy & Roadmap
Next, with a clear understanding of your business and target audience, we develop a lead generation plan. This will include tactics such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and more. We’ll work closely with you to determine which tactics will be most effective for your business and budget.
Measure, Analyze & Report
Through advanced analytics tools, we track key metrics such as website traffic, click-through rates, conversion rates, and more. This will allow us to identify areas for improvement and continuously refine your lead generation strategy to be as effective as possible.
Lead Generation Service Package
standard
$11,900
ICP
Persona & Ecosystem
Buyer's Journey
Data Analysis
Sales Process Review
Keyword Research
Semantic Keyword Research
Lead Scoring & SLA
Editorial Calendar
Annual Roadmap
Quarterly Campaign Plan
Strategic Recommendations
Meetings
