Search Engine Marketing
Search Engine Marketing Benefits
Paid marketing is a way for businesses to show their ads to specific groups of people based on things like demographics, interests, and search terms.
It comes in various forms, like search engine ads, display ads, social media ads, and video ads. For each type, the business sets a budget and bids on keywords, demographics, or ad placements. The ads are then shown to users who match the targeting criteria.
One big advantage of paid marketing is that it helps businesses reach a large, targeted audience quickly. Unlike organic marketing, which can take a while to show results, paid marketing can drive traffic and conversions right away. Plus, it offers a lot of control over who sees the ads and how much is spent, making it easier to optimize for the best return on investment.
Why search engine marketing is needed:
Increased Visibility
SEM puts you front and center when your target audience is actively searching for solutions like yours. Your brand appears prominently on search engine results pages (SERPs), capturing attention and driving traffic to your website or lead capture page.
Targeted Advertising
With SEM, you have control over who sees your ads. You can tailor your campaigns to reach specific industries and job titles, so your message reaches the right people at the right time. This approach increases the chances of attracting qualified leads and boosting conversions.
Control over Budget
PPC gives you complete control over your advertising budget. You can set daily or monthly limits, adjust bids, and allocate funds strategically based on campaign performance. This flexibility allows you to optimize your spending, ensuring you get the most out of every dollar and scaling your efforts as needed.
Measurable Results
PPC provides clear and measurable results. You have access to detailed analytics and reporting with key metrics such as click-through rates, conversion rates, and return on investment (ROI). This data empowers you to gauge the effectiveness of your campaigns, make data-driven decisions, and continually refine your strategy for maximum impact.
Fast Results
Unlike many other marketing channels, PPC delivers fast results. Once your campaigns are set up and approved, your ads can start appearing almost instantly. This speed is especially beneficial when you need to generate leads or drive immediate traffic to your website.
what to expect
How We Deliver
Process Overview
Understand & Align
First, we listen. Through our collaborative, workshop-style session, we build an understanding of where your business stands, where you see it in the future, and how we can leverage SEM to help. These discussions give us the inside scoop we need to kickstart your project.
Strategy & Roadmap
We outline a PPC strategy tailored to your specific needs with highly targeted and engaging ad campaigns.
Execution & Production
This is where your tailored SEM strategy comes to life as we implement your campaign across various platforms. From keyword research and ad creation to bid management and landing page optimization, we handle every aspect of the process.
Measure, Analyze & Report
After your campaign has kicked off, we’ll monitor and analyze its performance and make data-driven adjustments to optimize. Throughout the entire campaign, we’ll provide regular updates, reports, and important news, keeping you informed throughout the entire SEM process.
Search Engine Marketing Service Packages
Small
$3,500/mo
Example Deliverables
Blog content with supporting video
Newsletter
Social media management
Marketing optimization (CRO and/or SEO)
HubSpot maintenance
Lead magnet
Landing page
Reporting
Offer / Nurturing emails
Customized activities to meet company goals
Medium
$7,500/mo
Example Deliverables
Blog content with supporting video
Newsletter
Social media management
Marketing optimization (CRO and/or SEO)
HubSpot maintenance
Lead magnet
Landing page
Reporting
Offer / Nurturing emails
Web page design / development
Paid search / social
Customized activities to meet company goals
Large
$12,000/mo
Example Deliverables
Blog content with supporting video
Newsletter
Social media management
Marketing optimization (CRO and/or SEO)
HubSpot maintenance
Lead magnet
Landing page
Reporting
Offer / Nurturing emails
Web page design / development
Paid search / social
Earn media research and outreach
Sales support & enablement
Customized activities to meet company goals
Just getting started?
$2,500K/mo
Archetype
Ideal Client Profile
Buyer Personas
Buyer's Journey
Keyword Research
Data Analysis
Digital Marketing Assessment
Social Media Research
Content Brainstorming
Editorial Calendar
Annual Roadmap
Strategic Recommendations
