Sales Enablement
Sales Enablement Benefits
Sales enablement is all about increasing sales productivity and revenue by focusing on providing salespeople with the right information and resources at the right time.
Typically, sales enablement involves a combination of training, content creation, and incorporating supporting software or tech. For example, you could develop sales training programs to standardize your sales team processes or create sales collateral and marketing materials to educate your customers and sales team.
Sales enablement is invaluable in industries that have complex or technical products or long sales cycles.
Why sales enablement is needed:
When you implement sales enablement, you provide your team with the resources they need to more effectively close deals and win more business.
Creates Marketing + Sales Harmony
It also centers around creating collaboration between marketing and sales — making both parties more effective. When these teams work together, they can better understand customer needs and create targeted messaging and content that truly connects with your audience.
Performance Evaluation
Another great thing about sales enablement is that it helps you track and measure how well your sales efforts are working. When you look at the resulting data, you can see where your team is excelling and where they might need a bit more help. This helps you to fine-tune your sales strategy and improve your overall sales process for even better results.
what to expect
How We Deliver
Process Overview
Mapping the Marketing to Sales Process
First, we determine your sales and marketing goals. Then, we map out the processes between your marketing and sales teams and identify opportunities for the two to work more closely and effectively.
CRM Optimization
Then we determine the ways in which improved marketing and sales processes can be reflected and enhanced in your CRM. This includes things like creating custom fields, developing workflows, and integrating automation tools. All of the optimization is focused on ensuring your sales team has the information they need to help them close deals faster.
Automation Support
Throughout the entire process, we’ll identify opportunities for automation, such as lead scoring or lead nurturing campaigns. By automating these processes, we can help your sales team focus on what they do best — selling.
CRM Training
In addition, we can provide sales training materials and hands-on training to ensure your sales team follows through with your sales enablement efforts.
Sales Enablement Service Package
2-month Project
$9,275
Example Deliverables
Sales Email Sequences (5 emails)
Outline Email Sequences
Sales Training
Dashboard Setup
Lead Scoring & SLA
Set up Playbooks
Document Training Materials
Align HubSpot w/ Sales Process
Meetings
Just getting started?
$2,500K/mo
Archetype
Ideal Client Profile
Buyer Personas
Buyer's Journey
Keyword Research
Data Analysis
Digital Marketing Assessment
Social Media Research
Content Brainstorming
Editorial Calendar
Annual Roadmap
Strategic Recommendations
