Sales Enablement

Sales enablement refers to giving your sales team everything they need, such as resources, tools, and knowledge, to successfully connect with customers and close deals. 
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Sales Enablement Benefits

Sales enablement is all about increasing sales productivity and revenue by focusing on providing salespeople with the right information and resources at the right time.

Typically, sales enablement involves a combination of training, content creation, and incorporating supporting software or tech. For example, you could develop sales training programs to standardize your sales team processes or create sales collateral and marketing materials to educate your customers and sales team. 

Sales enablement is invaluable in industries that have complex or technical products or long sales cycles.

Why sales enablement is needed:

When you implement sales enablement, you provide your team with the resources they need to more effectively close deals and win more business. 

Creates Marketing + Sales Harmony

It also centers around creating collaboration between marketing and sales — making both parties more effective. When these teams work together, they can better understand customer needs and create targeted messaging and content that truly connects with your audience. 

Performance Evaluation

Another great thing about sales enablement is that it helps you track and measure how well your sales efforts are working. When you look at the resulting data, you can see where your team is excelling and where they might need a bit more help. This helps you to fine-tune your sales strategy and improve your overall sales process for even better results. 

why-does-inbound-marketing-work

what to expect

How We Deliver

 

$4K/mo

$9K/mo

MOST POPULAR

$13K/mo

FEATURES

Quarterly/Annual Planning

Campaign Plan

Blogs

Email

Email Automation

Social

Content Offer

Technical SEO

CRO

Landing page

HubSpot contact maintenance

Monthly report

Quarterly report

Check-in

Customized Add-ons*

SMALL

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Not Included

2/month

2/month

Not Included

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Not Included

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Not Included

Not Included

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Not Included

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Monthly

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MEDIUM

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2/month

2/month

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1/quarter

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1/quarter

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Bi-weekly

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LARGE

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4/month

4/month

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2/quarter

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2/quarter

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Bi-weekly

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Process Overview

Empowering your sales team to perform to the best of their ability is crucial for any B2B company. That’s why we’ve developed a proven process that delivers sales enablement solutions tailored to your company. 
View Our Proven Process

Mapping the Marketing to Sales Process

First, we determine your sales and marketing goals. Then, we map out the processes between your marketing and sales teams and identify opportunities for the two to work more closely and effectively. 

CRM Optimization

Then we determine the ways in which improved marketing and sales processes can be reflected and enhanced in your CRM. This includes things like creating custom fields, developing workflows, and integrating automation tools. All of the optimization is focused on ensuring your sales team has the information they need to help them close deals faster.

Automation Support

Throughout the entire process, we’ll identify opportunities for automation, such as lead scoring or lead nurturing campaigns. By automating these processes, we can help your sales team focus on what they do best — selling.

CRM Training

In addition, we can provide sales training materials and hands-on training to ensure your sales team follows through with your sales enablement efforts. 

Sales Enablement Service Package

In addition to the Sales Enablement package outlined below, supporting the sales team is a service we include at the core of our Inbound Marketing Strategies and is included in our marketing retainers if needed.

2-month Project

$9,275

Example Deliverables

Sales Email Sequences (5 emails)
Outline Email Sequences
Sales Training
Dashboard Setup
Lead Scoring & SLA
Set up Playbooks
Document Training Materials
Align HubSpot w/ Sales Process
Meetings

FAQs about Sales Enablement

Sales enablement can boost your revenue and customer satisfaction by giving your sales team the tools and knowledge they need to sell better. With personalized training, relevant content, and smoother processes, your team can offer a great buying experience and build stronger relationships with customers.

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Chris BeecherOwner