Brand Messaging
Brand Messaging Benefits
Brand Messaging includes the key messages, tone, and voice that the company uses to differentiate itself from competitors and create a lasting impression on potential customers.
Effective brand messaging should be clear, concise, and focused on the needs and pain points of their target audience. It should also align with the company's overall brand strategy and values. Key components of B2B brand messaging may include the company's mission statement, tagline, value proposition, and customer testimonials and covers both internal and external communication.
Why brand messaging is needed:
Documenting your brand messaging helps to ensure consistency and clarity in your communication. By having a documented brand messaging strategy, you can create a unified voice and tone across all marketing channels, from your website and social media to your sales collateral and email campaigns.
Having a clear and consistent brand message helps to establish trust and credibility with your target audience. When potential customers encounter your brand across multiple touchpoints and consistently see the same messaging, they are more likely to perceive your company as professional, reliable, and authoritative.
Documenting your brand messaging also helps to ensure that your communication efforts are aligned with your overall business objectives. Your messaging should reflect the unique value proposition of your company and speak directly to the pain points and needs of your target audience. By having a documented strategy, you can ensure that your messaging stays on track and delivers the right message to the right audience.
It can also help you measure the effectiveness of your communication efforts. By tracking how your messaging performs across different channels and by analyzing customer feedback, you can refine and improve your messaging strategy over time.
what to expect
How We Deliver
Process Overview
Understand:
First, we listen. Through a collaborative, workshop-style session our team dives in with questions and conversation, seeking to understand where your brand has been and more importantly where you want to go. These discussions give us the inside scoop we need to kickstart your project.
Research:
Once we understand what's happening inside your company and brand, we look outside. What's the latest news in your industry? What are your competitors focused on? Where are the opportunities for your brand to stand out?
Strategy:
Now that we've learned everything we can about your company, industry, and goals we move on to strategic planning. These strategies will set the foundation for your brand messaging.
Execution:
Finally, we bring your brand to life through words. As we wrap up, you'll have an actionable plan, including a voice and tone guide, on how to create branded content going forward as well as core messaging that will create consistency for all your marketing materials.
Brand Messaging Service Packages
THOUGHT LEADERSHIP
~$4,500
Deliverables
Content Brainstorm
Editorial Calendar
Video or Audiogram
Social Posting
Brand Refresh
~$14,000
Deliverables
Brand Positioning
Brand Messaging
Visual Branding
Competitor Analysis: Design, Content, Social, Inbound
Content Audit
Rebrand
~$20,000
Deliverables
Brand Consultation
Competitor Analysis: Design, Content
Brand Positioning
Brand Messaging
Visual Branding
Logo
Brand Guidelines
Business Cards
Presentation
Sales Collateral
Just getting started?
$2,500K/mo
Archetype
Ideal Client Profile
Buyer Personas
Buyer's Journey
Keyword Research
Data Analysis
Digital Marketing Assessment
Social Media Research
Content Brainstorming
Editorial Calendar
Annual Roadmap
Strategic Recommendations
