Brand Messaging
Brand Messaging Benefits
Brand Messaging delivers important company information in a memorable voice and tone that differentiates itself from competitors. It helps customers (and employees) understand and remember how a company helps, why they do what they do, and other important brand information.
Brand Messaging Examples
Brand Messaging is a philosophy that’s applied to communicating with target audiences but comes in the form of:
- Mission Statements
- Taglines
- Value Propositions
Why brand messaging is needed:
Consistent Message
When companies develop a brand message, it results in a consistent message across all marketing channels. From your social media to your event booth, your key messages will be communicated in the same way making it more effective and memorable.
Clear Message
Developing brand messaging requires distilling your company’s most important messages to their most essential, making them as clear and as easy to understand as possible.
Establishes Trust
When customers or potential customers interact with your brand across multiple channels and see the same messaging, they’ll be more likely to perceive your company as professional and reliable.
Goal Aligned
Like a game of telephone, by the time your business goals are being translated into brand messaging, the true message can get lost. With a documented brand messaging strategy you can ensure your messaging is aligned with your business goals.
what to expect
How We Deliver
Process Overview
Understand
First, we listen. Through our collaborative, workshop-style session, we build an understanding of where your brand stands, where you see it in the future, and how we can help. These discussions give us the inside scoop we need to kickstart your project.
Research
Then we look toward the competitive landscape: What are the trends in your industry? How are your competitors positioned? Where are the opportunities for your brand to stand out?
Strategy
With your brand goals and competitive landscape charted, we begin outlining your plan of action to elevate your brand messaging.
Execution
Finally, we bring your brand to life through words. As we wrap up, you'll have an actionable plan, including a voice and tone guide, on how to create branded content going forward as well as core messaging that will create consistency for all your marketing materials.
Brand Messaging Service Packages
THOUGHT LEADERSHIP
~$4,500
Deliverables
Content Brainstorm
Editorial Calendar
Video or Audiogram
Social Posting
Brand Refresh
~$14,000
Deliverables
Brand Positioning
Brand Messaging
Visual Branding
Competitor Analysis: Design, Content, Social, Inbound
Content Audit
Rebrand
~$20,000
Deliverables
Brand Consultation
Competitor Analysis: Design, Content
Brand Positioning
Brand Messaging
Visual Branding
Logo
Brand Guidelines
Business Cards
Presentation
Sales Collateral
Just getting started?
$2,500K/mo
Archetype
Ideal Client Profile
Buyer Personas
Buyer's Journey
Keyword Research
Data Analysis
Digital Marketing Assessment
Social Media Research
Content Brainstorming
Editorial Calendar
Annual Roadmap
Strategic Recommendations
