Brand Messaging

Brand Messaging is the communication strategy used by a company to convey its unique value proposition and brand identity. 
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Brand Messaging Benefits

Brand Messaging delivers important company information in a memorable voice and tone that differentiates itself from competitors. It helps customers (and employees) understand and remember how a company helps, why they do what they do, and other important brand information. 

Brand Messaging Examples

Brand Messaging is a philosophy that’s applied to communicating with target audiences but comes in the form of:

  • Mission Statements
  • Taglines
  • Value Propositions

Why brand messaging is needed:

Consistent Message 

When companies develop a brand message, it results in a consistent message across all marketing channels. From your social media to your event booth, your key messages will be communicated in the same way making it more effective and memorable. 

Clear Message

Developing brand messaging requires distilling your company’s most important messages to their most essential, making them as clear and as easy to understand as possible. 

Establishes Trust

When customers or potential customers interact with your brand across multiple channels and see the same messaging, they’ll be more likely to perceive your company as professional and reliable. 

Goal Aligned

Like a game of telephone, by the time your business goals are being translated into brand messaging, the true message can get lost. With a documented brand messaging strategy you can ensure your messaging is aligned with your business goals.

what to expect

How We Deliver

 

$4K/mo

$9K/mo

MOST POPULAR

$13K/mo

FEATURES

Quarterly/Annual Planning

Campaign Plan

Blogs

Email

Email Automation

Social

Content Offer

Technical SEO

CRO

Landing page

HubSpot contact maintenance

Monthly report

Quarterly report

Check-in

Customized Add-ons*

SMALL

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Not Included

2/month

2/month

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Not Included

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Monthly

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MEDIUM

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2/month

2/month

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1/quarter

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1/quarter

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Bi-weekly

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LARGE

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4/month

4/month

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2/quarter

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2/quarter

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Bi-weekly

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Process Overview

Here at Hivehouse, we believe brand messaging is a primary driver of connection. We've created our process to focus on transparent communication and open collaboration.
View Our Proven Process

Understand 

First, we listen. Through our collaborative, workshop-style session, we build an understanding of where your brand stands, where you see it in the future, and how we can help. These discussions give us the inside scoop we need to kickstart your project. 

Research

Then we look toward the competitive landscape: What are the trends in your industry? How are your competitors positioned? Where are the opportunities for your brand to stand out? 

Strategy 

With your brand goals and competitive landscape charted, we begin outlining your plan of action to elevate your brand messaging. 

Execution

Finally, we bring your brand to life through words. As we wrap up, you'll have an actionable plan, including a voice and tone guide, on how to create branded content going forward as well as core messaging that will create consistency for all your marketing materials.

Brand Messaging Service Packages

Every company needs a unique voice to stand out from competition and connect with their audiences, here are a few packages to get started.

THOUGHT LEADERSHIP

~$4,500

Deliverables

Content Brainstorm
Editorial Calendar
Video or Audiogram
Social Posting

Brand Refresh 

~$14,000

Deliverables

Brand Positioning
Brand Messaging
Visual Branding
Competitor Analysis: Design, Content, Social, Inbound
Content Audit

Rebrand

~$20,000

Deliverables

Brand Consultation 
Competitor Analysis: Design, Content
Brand Positioning
Brand Messaging
Visual Branding
Logo
Brand Guidelines
Business Cards
Presentation
Sales Collateral

Just getting started?

If you aren't sure which package is right for you, get started with this simple 3 month strategy package.

$2,500K/mo

Archetype
Ideal Client Profile
Buyer Personas
Buyer's Journey
Keyword Research
Data Analysis

Digital Marketing Assessment
Social Media Research
Content Brainstorming
Editorial Calendar
Annual Roadmap
Strategic Recommendations

FAQs about Website Development

Craft a messaging strategy that speaks to your company’s “why” and your audience’s needs, test it, and develop consistency across all channels. 

Still Looking For Answers? We Can Help!

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Chris BeecherOwner