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Your Website is Your Workhorse

Tune-up the hardest working part of your inbound machine.

Get Tips For Following Best Practices

What Should Your B2B Website Do For Your Business?

Your website is the most important part of your digital presence, and has to do many things:

Be found in search

Display your products

Convince people to trust you

Convert visitors into customers

Attract top talent

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Many company websites in the manufacturing, industrial and professional services industries fall short in one or all of those areas. Some of the most frequent issues we see that hurt our clients' websites are:

SEO issues
Websites built on difficult-to-use platforms
Outdated design elements
No calls-to-action or conversion points
No performance tracking

These are all easy issues to fix, and we can help you figure out what to tackle first and then get it done quickly.

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We’ll Build Your Website to:

Attract
Ideal
Customers
Clearly
Communicate
Your Brand
Show Off
Your
Products
Convert
Visitors into
Customers
Postion You As
A Leader In Your
Industry
Attract
Ideal
EMPLOYEES
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How Does Your Website Rank in Search?

Don't build beautiful a website that your customers can't find. Understanding how to improve your search ranking will help to increase the right kind of traffic.

A few things to ask your webmaster or marketing team:

Do we have original meta descriptions on all pages?
Are there title tags on all pages?
Are page titles optimized?
Is there Alt Text on all of our images?
Has our website has been submitted to Google?
Do we have a sitemap.xml file in our root directory?
If the answer is 'no' to any or all of those questions, we should talk.

Our team can quickly create and execute an SEO improvement plan that will help your website take over the top positions on Google search.

We Updated These Websites to Work Hard For Our Clients

See How We Helped
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Is Your Website Design Outdated?

Design elements change quickly and it's important for companies (especially ones that pride themselves on innovation!) to stay current. Digital marketing experts say that you should update your B2B website every 2-3 years.

Some questions about design to consider:

  • Do your website make good use of white space?
  • Is it uncluttered and easy to navigate?
  • Has it been updated in the last 3 years?
  • Is it mobile friendly and responsive across multiple
 devices?
  • Does it work well across multiple browsers?
  • Is our most important information is above the fold
 on our homepage?
  • Are there no more than 5 to 7 main navigation
 buttons?

Resources

If you're still confused about how your website design holds up, check out the 7 signs your website needs a facelift. If you see one or more of the 7 Signs, don't worry, we can help.

What Our Clients Say

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“I’ve been on a lot of website redesign projects in the past and I can say this is by far the best experience I’ve had. The process has been great. We were able to give you and your team our input and your creative team really listened to us and ran with it. The design and content direction turned out great.”

Greg Zink, CPA

Principal at MRPR

Are You Measuring Your Website's Performance?

Without data, you're just guessing! Setting goals and tracking website analytics will help you make data-driven decisions about what to upgrade or tackle first. Check in with your webmaster or marketing team and ask them:

  • Do we have Google Analytics, Google Search
 Console, or other website analytics tools?
  • Do we run our website through HubSpot’s
 FREE website grader ?
  • Does our site have heat-mapping software?
  • Do we have benchmarks set?
  • Do we make regular website updates based on our
 analytics data?

Once you have analytics tools in place, you should start measuring in these 4 key areas to get a basic understanding of what's working and what's not:

  • Search Engine Optimization
  • Website Traffic
  • Conversions
  • Website Usability

Looking for free tools to measure your website performance? We've got 'em!

Learn About Free Website Tools

Is It Time To Update Your Website?

Looking for a free website audit? We've got you covered!

Talk To Us and Get A Quote