Search Engine Optimization

Search engine optimization (SEO) is the practice of optimizing a website or online content to improve its visibility and ranking in search engine results. The goal of SEO is to increase the quantity and quality of organic traffic to a website, as well as improve its overall user experience.
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Search Engine Optimization Benefits

SEO involves a combination of techniques, including keyword research, on-page optimization, technical optimization, and link building. The goal is to improve the relevance, authority, and trustworthiness of a website, which can improve its visibility and ranking in search engine results.

It is an important marketing strategy for businesses of all sizes, as it can increase brand awareness, attract new customers, and drive revenue. It requires ongoing effort and updates as algorithms and best practices continue to evolve over time.

Why search engine optimization is needed:

You may be wondering if SEO is necessary for your business. The short answer is yes. SEO is critical for B2B companies looking to increase their online visibility, attract new leads, and drive growth.

Increase Visibility
SEO helps your company be found by potential customers who are actively searching for your products or services. By optimizing your website and content for relevant keywords and phrases, you can improve your search engine rankings and increase your visibility in search results. This makes it easier for potential customers to find and learn about your business.

Attract High-quality Leads
By targeting keywords and phrases that are relevant to your target audience, you can attract visitors who are actively looking for the solutions you offer. This means you'll be attracting leads that are more likely to be interested in your products or services and more likely to convert into paying customers.

Establish Thought Leadership
By creating high-quality content that addresses the needs and pain points of your target audience, you can demonstrate your expertise and build trust with potential customers. This can lead to increased brand recognition, loyalty, and growth.

Long-term Results
Unlike paid advertising, which stops delivering results as soon as you stop paying, SEO efforts can continue to generate traffic and leads over time. This means that the ROI on SEO can be much higher than other marketing tactics, making it a valuable investment for B2B companies looking to drive growth.

Search engine optimization is essential for B2B companies looking to increase their online visibility, attract high-quality leads, establish thought leadership, and drive growth. By optimizing your website and content for relevant keywords and phrases, you can improve your search engine rankings, attract more traffic, and, ultimately, convert more leads into customers.

what to expect

How We Deliver

 

$4K/mo

$9K/mo

MOST POPULAR

$13K/mo

FEATURES

Quarterly/Annual Planning

Campaign Plan

Blogs

Email

Email Automation

Social

Content Offer

Technical SEO

CRO

Landing page

HubSpot contact maintenance

Monthly report

Quarterly report

Check-in

Customized Add-ons*

SMALL

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Not Included

2/month

2/month

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Not Included

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Not Included

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Monthly

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MEDIUM

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2/month

2/month

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1/quarter

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1/quarter

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Bi-weekly

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LARGE

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4/month

4/month

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2/quarter

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2/quarter

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Bi-weekly

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Process Overview

We take a holistic approach to deliver search engine optimization (SEO) services to our clients. Our process is built on a foundation of research, strategy, and execution, with a focus on delivering measurable results that drive growth and success.

Our ultimate goal is to deliver tangible results that drive growth and success for our clients. We achieve this by staying up-to-date with the latest SEO trends and best practices, leveraging cutting-edge technology and tools, and maintaining a focus on delivering high-quality, measurable results.

View Our Proven Process

Research
To begin, we conduct thorough research to understand our client's business goals, target audience, and competition. This information is used to develop a tailored SEO strategy that addresses specific pain points and areas of opportunity.

The strategy includes keyword research and analysis, on-page optimization, technical optimization, and off-page optimization. We also pay close attention to user experience and mobile optimization, as these factors can greatly impact search engine rankings and overall performance.

Execution
Once the strategy is in place, we begin execution, working closely with our clients to implement and monitor SEO tactics. This includes creating high-quality content, optimizing website structure and code, and continually refining the strategy based on data and insights.

Throughout the process, we prioritize transparency and communication, providing regular updates and reports on progress and performance. We also continually seek feedback and input from our clients to ensure we are aligned with their goals and expectations.

Search Engine Optimization Service Packages

Search Engine Optimization is included in our regular, ongoing marketing retainers. Marketing is a science. We do, and should always be, testing, measuring, and optimizing our marketing strategies and tactics over time.

Small

$3,500/mo

Example Deliverables

Blog content with supporting video
Newsletter
Social media management
Marketing optimization (CRO and/or SEO)
HubSpot maintenance
Lead magnet
Landing page
Reporting
Offer / Nurturing emails
Customized activities to meet company goals

Medium

$7,500/mo

Example Deliverables

Blog content with supporting video
Newsletter
Social media management
Marketing optimization (CRO and/or SEO)
HubSpot maintenance
Lead magnet
Landing page
Reporting
Offer / Nurturing emails
Web page design / development
Paid search / social
Customized activities to meet company goals

Large

$12,000/mo

Example Deliverables

Blog content with supporting video
Newsletter
Social media management
Marketing optimization (CRO and/or SEO)
HubSpot maintenance
Lead magnet
Landing page
Reporting
Offer / Nurturing emails
Web page design / development
Paid search / social
Earn media research and outreach
Sales support & enablement
Customized activities to meet company goals

Just getting started?

If you aren't sure which package is right for you, get started with this simple 3 month strategy package.

$2,500K/mo

Archetype
Ideal Client Profile
Buyer Personas
Buyer's Journey
Keyword Research
Data Analysis

Digital Marketing Assessment
Social Media Research
Content Brainstorming
Editorial Calendar
Annual Roadmap
Strategic Recommendations

FAQs about Search Engine Optimization

There are several different types of SEO that businesses can use to improve their online visibility and attract more traffic to their website. Some of the most common types of SEO include on-page SEO, off-page SEO, technical SEO, local SEO, and e-commerce SEO.

Still Looking For Answers? We Can Help!

Megan SherwoodPrincipal
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Chris BeecherPrincipal