Content Marketing
Content Marketing Benefits
Content marketing is often used with other marketing strategies, such as search engine optimization (SEO), email marketing, and social media marketing, to help reach and engage a target audience. By providing helpful, informative, and entertaining content, businesses can build customer relationships, establish thought leadership in their industry, and ultimately drive more leads and sales.
Examples of content marketing include blog posts, videos, infographics, whitepapers, e-books, social media posts, podcasts, webinars, and more.
Why content marketing is needed:
Content marketing is an essential tool for your business if you want to establish yourself as a thought leader, generate leads and drive sales, improve your search engine rankings, and build long-term relationships with your customers. You can gain a competitive edge in today's changing business environment by creating high-quality, relevant content that is tailored to the needs and interests of your target audience.
"Consistent, high-quality, and engaging content impacts audience decision-making more than any other technique." - HubSpot
what to expect
How We Deliver
Process Overview
We follow a carefully crafted process to ensure the successful delivery of our content services. Our process consists of six key steps: understanding & alignment, research & audit, strategy & roadmap, execution & production, measuring, analyzing, & report, and testing & optimization.
Our process for delivering content services at Hivehouse Digital is designed to ensure that our client's goals and objectives are met. By following these key steps, we create content that is tailored to our client's needs, is backed by data-driven research, and delivers results.
Content Marketing Service Packages
Developing content is at the core of our Inbound Marketing Strategies and is included in all of our marketing retainers.
Our retainer packages are below, but we pride ourselves on creating marketing plans that are focused on your unique business challenges. Reach out if you would like to discuss a custom solution.
Small
$3,500/mo
Example Deliverables
Blog content with supporting video
Newsletter
Social media management
Marketing optimization (CRO and/or SEO)
HubSpot maintenance
Lead magnet
Landing page
Reporting
Offer / Nurturing emails
Customized activities to meet company goals
Medium
$7,500/mo
Example Deliverables
Blog content with supporting video
Newsletter
Social media management
Marketing optimization (CRO and/or SEO)
HubSpot maintenance
Lead magnet
Landing page
Reporting
Offer / Nurturing emails
Web page design / development
Paid search / social
Customized activities to meet company goals
Large
$12,000/mo
Example Deliverables
Blog content with supporting video
Newsletter
Social media management
Marketing optimization (CRO and/or SEO)
HubSpot maintenance
Lead magnet
Landing page
Reporting
Offer / Nurturing emails
Web page design / development
Paid search / social
Earn media research and outreach
Sales support & enablement
Customized activities to meet company goals
Just getting started?
$2,500K/mo
Archetype
Ideal Client Profile
Buyer Personas
Buyer's Journey
Keyword Research
Data Analysis
Digital Marketing Assessment
Social Media Research
Content Brainstorming
Editorial Calendar
Annual Roadmap
Strategic Recommendations
Related Blogs
FAQs about Content Marketing
B2B companies should aim to create fresh and relevant content on a regular basis, at least once a week or every other week. This could include blog posts, social media posts, ebooks, case studies, videos, webinars, podcasts, and more.
Consistent content creation can help establish a company as a thought leader in its industry, improve its search engine rankings, and increase brand awareness and engagement with its target audience. However, it's important to focus on quality over quantity and make sure that the content is tailored to the needs and interests of the intended audience.
