Content Marketing
Content Marketing Benefits
Content marketing is all about providing helpful, informative, and engaging content that builds consumer trust, brand awareness, and equity, and drives sales and leads. It allows you to engage with potential customers and retain existing customers, keeping your brand top of mind and increasing your overall digital presence.
Great content marketing doesn’t feel like sales material but rather benefits the customer or potential customer in a way that encourages them to continue to interact with your organization.
Content Marketing Examples
Content marketing began as a way for marketers to own the conversation online mostly through written blogs. As the internet has evolved and allowed for more mediums to be shared, content marketing now encapsulates a variety of materials.
- Blogs
- Videos
- Infographics
- Whitepapers
- E-books
- Social Media Posts
- Podcasts
- Webinars
Why content marketing is needed:
Much to the chagrin of encyclopedia companies everywhere, the internet is the number one place most people turn to find answers to problems. Content marketing lets organizations have a say in or own the conversation online. It helps communicate your company’s value, solutions, and brand identity, building trust between you and your target audience. Ultimately, trust in a brand is why we buy the products we do and content marketing helps us build and shape that trust.
"Consistent, high-quality, and engaging content impacts audience decision-making more than any other technique." - HubSpot
what to expect
How We Deliver
Step 1: Understanding + Alignment
A.K.A getting on the same page. We meet with you to understand your goals, company, brand, and audience. New to the space and not sure what exactly you’re looking for? We can help there too.
Step 2: Research + Audit
Next, we zoom out and conduct research and audits of your existing content, competitive landscape, and industry trends. We get into the nitty-gritty marketing stuff like relevant keywords, website performance, SWOT analysis, social media channels, and more to lay the groundwork for a data-driven and thoughtful content strategy.
Step 3: Strategy + Roadmap
All of that alignment, research, and data is poured into a tidy and actionable editorial calendar that acts as a roadmap for your future content and content strategy. It’ll include everything from key themes to the marketing channels where content will be delivered.
Step 5: Measuring, Analyzing, and Report
Once our content is out in the big, wide digital world, we analyze and evaluate its performance. Then we present detailed reports to keep all key stakeholders aware of performance.
Step 6: Testing + Optimization
Finally, we find ways to improve our content marketing by reviewing the performance and putting our heads together to make strategic improvements.
Content Marketing Service Packages
Developing content is at the core of our Inbound Marketing Strategies and is included in all of our marketing retainers.
Our retainer packages are below, but we pride ourselves on creating marketing plans that are focused on your unique business challenges. Reach out if you would like to discuss a custom solution.
Small
$3,500/mo
Example Deliverables
Blog content with supporting video
Newsletter
Social media management
Marketing optimization (CRO and/or SEO)
HubSpot maintenance
Lead magnet
Landing page
Reporting
Offer / Nurturing emails
Customized activities to meet company goals
Medium
$7,500/mo
Example Deliverables
Blog content with supporting video
Newsletter
Social media management
Marketing optimization (CRO and/or SEO)
HubSpot maintenance
Lead magnet
Landing page
Reporting
Offer / Nurturing emails
Web page design / development
Paid search / social
Customized activities to meet company goals
Large
$12,000/mo
Example Deliverables
Blog content with supporting video
Newsletter
Social media management
Marketing optimization (CRO and/or SEO)
HubSpot maintenance
Lead magnet
Landing page
Reporting
Offer / Nurturing emails
Web page design / development
Paid search / social
Earn media research and outreach
Sales support & enablement
Customized activities to meet company goals
