Social Media
Social Media Benefits
Social Media allows B2B businesses to share news, connect with customers, build relationships with other businesses, promote events, services, or products, and establish branding.
Why social media is needed:
In the B2B world, social media is too often simply an afterthought, whether due to time constraints or lack of prioritization. In reality, social media is an integral part of any company’s overall marketing strategy, here’s why:
Build brand awareness
Billions of people and millions of organizations are active on social media, providing huge audiences for companies willing to take the time to promote their brands. As prospective buyers research your company, your social media presence will likely be a factor in their evaluation.
Connect with potential clients
Social media provides the opportunity to research, connect, and build relationships with potential clients. It also gives potential clients the opportunity to learn more about your company, understand your services or products, and earn their trust — making it more likely that they’ll do business with you.
Stay top-of-mind
Regularly sharing updates on your social media platforms keeps you top of mind for potential customers and long-term customers, making them more likely to continue to engage with you and your business.
Drive website traffic
Sharing links to your website is a fantastic way to drive website traffic where visitors can take even more meaningful action, like learning more about your company, talking to sales, providing contact information, or other lead-generating activities. It also improves your website’s SEO as website traffic is a key metric for search engine rankings.
what to expect
How We Deliver
Process Overview
Understand
First, we outline your social media objectives and work together to establish a shared understanding of your project’s expectations. Whether you want to establish your company’s social media presence from scratch or reinvigorate your brand, we’ll help you determine and reach your ideal company's social media.
Strategy
Next is the planning phase. We’ll build a strategy that outlines a comprehensive strategy, timeline, and content to begin charting out a social media presence that will allow you to build a better brand, reach a larger audience, and better support your customers.
Execution
Next is the creation and execution phase, our creatives and strategists leverage our suite of digital marketing tools to efficiently and effectively roll out a social media strategy that will elevate your entire company. While the social media strategy is being deployed, your account manager will keep you informed every step of the way.
Social Media Service Packages
Small
$3,500/mo
Example Deliverables
Blog content with supporting video
Newsletter
Social media management
Marketing optimization (CRO and/or SEO)
HubSpot maintenance
Lead magnet
Landing page
Reporting
Offer / Nurturing emails
Customized activities to meet company goals
Medium
$7,500/mo
Example Deliverables
Blog content with supporting video
Newsletter
Social media management
Marketing optimization (CRO and/or SEO)
HubSpot maintenance
Lead magnet
Landing page
Reporting
Offer / Nurturing emails
Web page design / development
Paid search / social
Customized activities to meet company goals
Large
$12,000/mo
Example Deliverables
Blog content with supporting video
Newsletter
Social media management
Marketing optimization (CRO and/or SEO)
HubSpot maintenance
Lead magnet
Landing page
Reporting
Offer / Nurturing emails
Web page design / development
Paid search / social
Earn media research and outreach
Sales support & enablement
Customized activities to meet company goals
Just getting started?
$2,500K/mo
Archetype
Ideal Client Profile
Buyer Personas
Buyer's Journey
Keyword Research
Data Analysis
Digital Marketing Assessment
Social Media Research
Content Brainstorming
Editorial Calendar
Annual Roadmap
Strategic Recommendations
