Social Media

B2B social media marketing is the use of platforms like LinkedIn or X to create content, share media, and interact with other organizations and individuals. 
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Social Media Benefits

Social Media allows B2B businesses to share news, connect with customers, build relationships with other businesses, promote events, services, or products, and establish branding.

Why social media is needed:

In the B2B world, social media is too often simply an afterthought, whether due to time constraints or lack of prioritization. In reality, social media is an integral part of any company’s overall marketing strategy, here’s why: 

Build brand awareness

Billions of people and millions of organizations are active on social media, providing huge audiences for companies willing to take the time to promote their brands. As prospective buyers research your company, your social media presence will likely be a factor in their evaluation. 

Connect with potential clients

Social media provides the opportunity to research, connect, and build relationships with potential clients. It also gives potential clients the opportunity to learn more about your company, understand your services or products, and earn their trust — making it more likely that they’ll do business with you. 

Stay top-of-mind

Regularly sharing updates on your social media platforms keeps you top of mind for potential customers and long-term customers, making them more likely to continue to engage with you and your business. 

Drive website traffic

Sharing links to your website is a fantastic way to drive website traffic where visitors can take even more meaningful action, like learning more about your company, talking to sales, providing contact information, or other lead-generating activities. It also improves your website’s SEO as website traffic is a key metric for search engine rankings. 

what to expect

How We Deliver

 

$4K/mo

$9K/mo

MOST POPULAR

$13K/mo

FEATURES

Quarterly/Annual Planning

Campaign Plan

Blogs

Email

Email Automation

Social

Content Offer

Technical SEO

CRO

Landing page

HubSpot contact maintenance

Monthly report

Quarterly report

Check-in

Customized Add-ons*

SMALL

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Not Included

2/month

2/month

Not Included

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Not Included

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Not Included

Not Included

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Not Included

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Monthly

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MEDIUM

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2/month

2/month

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1/quarter

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1/quarter

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Bi-weekly

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LARGE

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4/month

4/month

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2/quarter

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2/quarter

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Bi-weekly

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Process Overview

At Hivehouse Digital, we have a carefully crafted proven process not just for social media but for every service we provide. Think of it as our secret sauce that helps us deliver exactly the marketing that your business needs.
View Our Proven Process

Understand

First, we outline your social media objectives and work together to establish a shared understanding of your project’s expectations. Whether you want to establish your company’s social media presence from scratch or reinvigorate your brand, we’ll help you determine and reach your ideal company's social media.

Strategy

Next is the planning phase. We’ll build a strategy that outlines a comprehensive strategy, timeline, and content to begin charting out a social media presence that will allow you to build a better brand, reach a larger audience, and better support your customers.

Execution

Next is the creation and execution phase, our creatives and strategists leverage our suite of digital marketing tools to efficiently and effectively roll out a social media strategy that will elevate your entire company. While the social media strategy is being deployed, your account manager will keep you informed every step of the way.

Social Media Service Packages

At Hivehouse Digital, we’re here to create the marketing your company needs. Whether you want an agency that feels like an extension of your marketing team or a simple supporting social media campaign — we can help

Small

$3,500/mo

Example Deliverables

Blog content with supporting video
Newsletter
Social media management
Marketing optimization (CRO and/or SEO)
HubSpot maintenance
Lead magnet
Landing page
Reporting
Offer / Nurturing emails
Customized activities to meet company goals

Medium

$7,500/mo

Example Deliverables

Blog content with supporting video
Newsletter
Social media management
Marketing optimization (CRO and/or SEO)
HubSpot maintenance
Lead magnet
Landing page
Reporting
Offer / Nurturing emails
Web page design / development
Paid search / social
Customized activities to meet company goals

Large

$12,000/mo

Example Deliverables

Blog content with supporting video
Newsletter
Social media management
Marketing optimization (CRO and/or SEO)
HubSpot maintenance
Lead magnet
Landing page
Reporting
Offer / Nurturing emails
Web page design / development
Paid search / social
Earn media research and outreach
Sales support & enablement
Customized activities to meet company goals

Just getting started?

If you aren't sure which package is right for you, get started with this simple 3 month strategy package.

$2,500K/mo

Archetype
Ideal Client Profile
Buyer Personas
Buyer's Journey
Keyword Research
Data Analysis

Digital Marketing Assessment
Social Media Research
Content Brainstorming
Editorial Calendar
Annual Roadmap
Strategic Recommendations

FAQs about Search Engine Optimization

It depends on the business, as different social media platforms have varying relevance for each industry. At a minimum, your B2B business should be on LinkedIn as it’s a very active platform for industry professionals, B2B businesses, and other networking opportunities. Any other social media platforms will require research and due diligence to determine whether they fit your business’s marketing strategy.

Still Looking For Answers? We Can Help!

Megan SherwoodPrincipal
Get Started
Chris BeecherPrincipal