Attract, capture and convert leads

An Inbound Marketing Approach

Partner with our team to create innovative and personalized inbound marketing strategies.

What is inbound marketing?

Inbound marketing relies on pulling prospects in, rather than pushing your products and services at them. Informing, educating, and delighting people with informational content and nurturing them with personalized experiences shortens the sales cycle.

Every inbound marketing tactic is designed to drive traffic, convert qualified leads, and help your business grow. The different types of inbound marketing include, but are not limited to: SEO, social media, content marketing, and more.

Need Help with HubSpot Set Up?

HubSpot is a pioneer in inbound marketing. As a HubSpot partner agency, we are trained and certified experts within the platform and understand the best tools to benefit your business. HubSpot provides a customer relationship management software platform that encompasses sales, marketing, and service tools that produce a real-time pulse on your company’s growth. All of these tools work seamlessly together and indicate where leads are in the buying process, empowering your sales team to only focus on the prospects with a higher likelihood to buy.

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Inbound vs. Outbound Marketing

Inbound marketing:

Pulls interested readers in

Offers educational solutions to prospects’ pain points

Permission-based

Digital, quantifiable data

Save money - 62% less expensive than outbound

Outbound marketing:

Written to sell products

General, flashy messaging

Interruption-based

Immeasurable efforts

Hard to generate an ROI

The Four Stages of Inbound Marketing

The 4 stages of inbound marketing are Attract, Convert, Close and Delight. At each stage, there are specific methods by which this conversion is achieved.

Blog
Website Pages
Social Media
Content Strategy
SEO
Video
Podcast

Email Marketing
Video
Marketing Automation
Form Submissions
Call-To-Actions

Customized Email
Automated Workflows
Lead Scoring
CRM Integration

Social Media
Smart Call-To-Actions
Email
Automated Workflows

How To Get Started With Inbound Marketing

The whole idea of inbound marketing is to attract, convert, close and delight your customers. But in order to do all that, you have to start somewhere.

First ask yourself these questions:

Who are our customers?

How do they buy from us?

What do they want to know?

What does our marketing/sales funnel look like?

What are our baseline metrics?

Then develop your inbound marketing strategy by:

Setting SMART goals

Developing customer personas

Developing buyer's journeys for each persona

Creating content for each stage of the funnel

Promoting and sharing that content

Benchmarking, measuring, and A/B testing

Still Looking For Answers? We Can Help!

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Chris BeecherOwner