Brand Design
Brand Design Benefits
The goal of brand design in marketing is to create a cohesive and attractive visual identity for a brand that helps to communicate its message and values to its target audience.
Brand design in marketing is important because it can help to capture the attention of potential customers and create a lasting impression. Well-designed marketing materials can make a brand more memorable and recognizable and help build trust and credibility with consumers.
Examples of brand design in marketing include branding materials such as logos, packaging, and websites, as well as advertising campaigns, social media posts, and other promotional materials. Brand design is an important part of the overall marketing strategy, as it can influence how consumers perceive and engage with a brand.
Why brand design is needed:
Brand design helps you stand out in a crowded market. In today's digital age, customers are bombarded with endless options, and a visually appealing design can grab their attention and make your brand memorable.
A well-designed website and marketing materials can establish credibility and trust with potential customers. A professional design can give the impression that your company is established and reputable, which can be a deciding factor for potential buyers.
Brand design can help communicate your brand's message effectively. With the right combination of colors, typography, and imagery, you can convey your brand's values and mission to your audience. This can help your customers connect with your brand and become loyal advocates.
Branding can increase engagement and conversions. A website or marketing material that is poorly designed and difficult to navigate can turn potential customers away. On the other hand, a well-designed website can encourage users to stay longer and explore more, leading to higher engagement and, ultimately, more conversions.
what to expect
How We Deliver
Process Overview
Understand
First, we listen. Through a collaborative, workshop-style session, our team dives in with questions and conversation, seeking to understand where your brand has been and, more importantly, where you want to go. These discussions give us the inside scoop we need to kickstart your project.
Research
We look toward the competitor landscape once we complete an internal visual brand audit. What are the trends in your industry? What are your competitors focused on? Where are the opportunities for your brand design to stand out?
Strategy
Now that we've learned everything we can about your company, industry, and goals, we move on to strategic planning. These strategies will set the foundation for your brand design.
Execution
Finally, we bring your brand to life. As we wrap up, you'll have an actionable Brand Guidelines document and assets helping you to create branded content going forward that will create consistency for all your marketing materials.
Brand Design Service Packages
Small
$3,500/mo
Example Deliverables
Blog content with supporting video
Newsletter
Social media management
Marketing optimization (CRO and/or SEO)
HubSpot maintenance
Lead magnet
Landing page
Reporting
Offer / Nurturing emails
Customized activities to meet company goals
Medium
$7,500/mo
Example Deliverables
Blog content with supporting video
Newsletter
Social media management
Marketing optimization (CRO and/or SEO)
HubSpot maintenance
Lead magnet
Landing page
Reporting
Offer / Nurturing emails
Web page design / development
Paid search / social
Customized activities to meet company goals
Large
$12,000/mo
Example Deliverables
Blog content with supporting video
Newsletter
Social media management
Marketing optimization (CRO and/or SEO)
HubSpot maintenance
Lead magnet
Landing page
Reporting
Offer / Nurturing emails
Web page design / development
Paid search / social
Earn media research and outreach
Sales support & enablement
Customized activities to meet company goals
Just getting started?
$2,500K/mo
Archetype
Ideal Client Profile
Buyer Personas
Buyer's Journey
Keyword Research
Data Analysis
Digital Marketing Assessment
Social Media Research
Content Brainstorming
Editorial Calendar
Annual Roadmap
Strategic Recommendations
