Brand Design
Brand Design Benefits
Brand design aims to create a cohesive and attractive visual identity that helps communicate a company’s values and value proposition.
It’s an easy way for customers to recognize your brand, for potential customers to get a feeling for your company’s approach, and to make the overall experience of interacting with your company memorable.
Brand Design Examples
Overall, Brand Design allows your company to stand out from the competition. Here are some common examples of where brand design appears:
- Logos
- Packaging
- Websites
- Ads
- Digital Marketing Graphics
Why brand design is needed:
Brand design is essential to marketing. A standalone message can be difficult to remember — but when we pair it with a visual, suddenly we recall it much more easily. Then, the visual becomes shorthand for the message we want to convey. Just think of the most popular logos. They all evoke different feelings not based on how they look but based on what they represent. Great brand design quickly communicates what your company offers, the benefits gained, and the overall experience of engaging with your business.
Establishes Credibility and Trust
At its core, brand design identifies your company. Beyond that, high-quality brand design shows customers and prospective customers that a high level of attention to detail and care is applied to every aspect of your business.
Communicates Your Message
Brand design makes your brand messaging more effective. The right combination of colors, typography, and imagery can convey your brand’s values and mission to your audience more effectively.
Increases Engagement
Have you ever landed on a website with a design so unappealing that you immediately exited? We don’t want to name any names, but the bad websites know who they are. Well-done brand design can increase engagement and conversions by creating a more pleasant experience for visitors.
what to expect
How We Deliver
Process Overview
Understand
First, we listen. Through our collaborative, workshop-style session, we build an understanding of where your brand stands, where you see it in the future, and how we can help. These discussions give us the inside scoop we need to kickstart your project.
Research
Then we look toward the competitive landscape: What are the trends in your industry? How are your competitors positioned? Where are the opportunities for your brand to stand out?
With your brand goals and competitive landscape charted, we begin outlining your plan of action to elevate your brand design.
Execution
Finally, we bring your brand to life. Every Brand Design project ends with detailed Brand Guidelines that’ll help you create consistent, branded content now and in the future.
Brand Design Service Packages
Small
$3,500/mo
Example Deliverables
Blog content with supporting video
Newsletter
Social media management
Marketing optimization (CRO and/or SEO)
HubSpot maintenance
Lead magnet
Landing page
Reporting
Offer / Nurturing emails
Customized activities to meet company goals
Medium
$7,500/mo
Example Deliverables
Blog content with supporting video
Newsletter
Social media management
Marketing optimization (CRO and/or SEO)
HubSpot maintenance
Lead magnet
Landing page
Reporting
Offer / Nurturing emails
Web page design / development
Paid search / social
Customized activities to meet company goals
Large
$12,000/mo
Example Deliverables
Blog content with supporting video
Newsletter
Social media management
Marketing optimization (CRO and/or SEO)
HubSpot maintenance
Lead magnet
Landing page
Reporting
Offer / Nurturing emails
Web page design / development
Paid search / social
Earn media research and outreach
Sales support & enablement
Customized activities to meet company goals
