Conversion Rate Optimization

Conversion rate optimization, or CRO if you’re cool, is the process of improving the percentage of website visitors who complete a desired marketing or sales action such as filling out a form or subscribing to a newsletter.
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Conversion Rate Optimization Benefits

Conversion rate optimization boosts the number of leads your website generates, providing sales with more leads to pursue and increasing the chances of improved sales revenue. By optimizing their website for conversions, businesses can make the most of their existing traffic and improve ROI. 

CRO is performed with:

  • A/B Testing - Creating and comparing different versions of websites or landing pages to see which version performs better
  • Heat Mapping - Analyzing user behavior on a website
  • Conversion Funnels - Tracking the steps a user takes to complete a desired action

    Basically, CRO helps your marketing efforts become more efficient by improving one of your most valuable lead generators (your website) without significantly increasing the marketing budget. 

    Why conversion rate optimization is needed:

    Conversion rate optimization can directly improve your sales team's performance. With more leads, they’ll have more opportunities to create deals and generate revenue. Beyond that, it also has several other benefits. 

    Improve website performance

    CRO helps identify underperforming parts of your website and find ways to improve them. With an improved website, your users can have a better experience, reduce bounce rates, and increase engagement — leading to more conversions. 

    Increase lead generation

    Your website is a critical tool for generating leads. By implementing CRO strategies, you can make it easier for potential customers to find what they are looking for and encourage them to take action. This can lead to more leads and, ultimately, more sales.

    Increase sales

    Ultimately, the goal of your website is to drive sales. With CRO, you can increase your leads through experimenting, analysis, and data-driven decision-making, leading to increased sales. 

    Make data-driven decisions

    CRO provides a ton of information about your website’s performance. You can examine where users are browsing, which links they’re clicking on, and more interesting tidbits about what your users like and dislike about your site. With all that data, you’ll undoubtedly make stronger marketing decisions. 

    what to expect

    How We Deliver

     

    $4K/mo

    $9K/mo

    MOST POPULAR

    $13K/mo

    FEATURES

    Quarterly/Annual Planning

    Campaign Plan

    Blogs

    Email

    Email Automation

    Social

    Content Offer

    Technical SEO

    CRO

    Landing page

    HubSpot contact maintenance

    Monthly report

    Quarterly report

    Check-in

    Customized Add-ons*

    SMALL

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    MEDIUM

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    1/quarter

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    1/quarter

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    Bi-weekly

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    LARGE

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    4/month

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    Process Overview

    Like all of our services, we follow a time-tested, proven process. CRO starts with closely collaborating with our clients to find the best way to optimize your site for your particular marketing and business goals. 
    View Our Proven Process

    Discovery Phase

    First, we listen to what you want to achieve with your website. Then we conduct a thorough analysis, focusing on user behavior, traffic sources, and conversion rates. With this valuable data, we develop a comprehensive plan to optimize your site. 

    Strategy

    This is where we begin developing your tailored CRO strategy, which includes identifying your target audience, creating compelling content, and designing an optimized user experience. 

    Implementation

    Here we execute the necessary changes to your website to enable more conversions, which involves updating website copy, redesigning pages, and adding new features to enhance user experience. 

    Testing

    We continually optimize website updates through A/B testing. This allows us to leverage user data to make the most impactful CRO updates. 

    Monitoring and Optimization

    A website can always find ways to improve which is why CRO is a continuous process. We continuously analyze user behavior, and their interactions with old and new features to find the best ways to convert them to customers. 

    Conversion Rate Optimization Service Packages

    Conversion Rate Optimization is included in our regular, ongoing marketing retainers. Marketing is a science. We do, and should always be, testing, measuring, and optimizing our marketing strategies and tactics over time.

    Small

    $3,500/mo

    Example Deliverables

    Blog content with supporting video
    Newsletter
    Social media management
    Marketing optimization (CRO and/or SEO)
    HubSpot maintenance
    Lead magnet
    Landing page
    Reporting
    Offer / Nurturing emails
    Customized activities to meet company goals

    Medium

    $7,500/mo

    Example Deliverables

    Blog content with supporting video
    Newsletter
    Social media management
    Marketing optimization (CRO and/or SEO)
    HubSpot maintenance
    Lead magnet
    Landing page
    Reporting
    Offer / Nurturing emails
    Web  page design / development
    Paid search / social
    Customized activities to meet company goals

    Large

    $12,000/mo

    Example Deliverables

    Blog content with supporting video
    Newsletter
    Social media management
    Marketing optimization (CRO and/or SEO)
    HubSpot maintenance
    Lead magnet
    Landing page
    Reporting
    Offer / Nurturing emails
    Web  page design / development
    Paid search / social
    Earn media research and outreach
    Sales support & enablement
    Customized activities to meet company goals

    FAQs about Conversion Rate Optimization

    Imagine A/B testing as a showdown between two versions of your webpage or element – like a duel to see which one wins. You’ve got Version A and Version B, and you’re just seeing which one gets more love from your users.

    Now, multivariate testing is like throwing a party with lots of different decorations, snacks, and music options. You’re mixing and matching all these elements at once to find the perfect combo that makes everyone happy. While A/B testing is straightforward and quick to set up, multivariate testing lets you dive deeper and figure out the best mix of everything for an optimal user experience. So, A/B is great for quick comparisons, but multivariate is your go-to for detailed, complex experiments.

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    Chris BeecherOwner