Conversion Rate Optimization
Conversion Rate Optimization Benefits
The goal of CRO is to maximize the number of conversions from existing traffic to a website rather than attracting new traffic. CRO involves analyzing data and making strategic changes to a website to improve the user experience and make it more likely that visitors will take the desired action. This can include making changes to the layout, design, content, and functionality of a website.
Some common techniques used in CRO include A/B testing (comparing the performance of two different versions of a website or webpage), heat mapping (analyzing user behavior on a website), and conversion funnels (tracking the steps a user takes to complete a desired action).
CRO is an important aspect of digital marketing, as it can help businesses increase their revenue and profitability without necessarily increasing their marketing spend. By optimizing their website for conversions, businesses can make the most of their existing traffic and improve their return on investment (ROI).
Why conversion rate optimization is needed:
As a B2B company, you need conversion rate optimization (CRO) to increase the number of leads and sales generated from your website. Here are some reasons why CRO is essential for your business:
Improve website performance
CRO helps to identify areas of your website that are underperforming and provides insights on how to improve them. By optimizing your website, you can improve user experience, reduce bounce rates, and increase engagement, which in turn can lead to more conversions.
Increase lead generation
Your website is a critical tool for generating leads. By implementing CRO strategies, you can make it easier for potential customers to find what they are looking for and encourage them to take action. This can lead to more leads and, ultimately, more sales.
Increase sales
Ultimately, the goal of your website is to drive sales. By optimizing your website for conversions, you can increase the number of leads generated and improve the likelihood of those leads converting into customers.
Stay ahead of the competition
Your competitors are likely already implementing CRO strategies. By investing in CRO, you can stay ahead of the competition and position your business for success.
Make data-driven decisions
CRO is a data-driven process that provides insights into how users interact with your website. By analyzing this data, you can make informed decisions on how to optimize your website to drive more conversions. By investing in CRO, you can make data-driven decisions, stay ahead of the competition, and ultimately, grow your business.
what to expect
How We Deliver
Process Overview
Discovery Phase
During the discovery phase, we conduct a thorough analysis of your website, including user behavior, traffic sources, and conversion rates. We use this data to identify areas of improvement and develop a plan to optimize your website.
Strategy
In the strategy phase, we use the insights gained from the discovery phase to develop a tailored CRO strategy. This includes identifying your target audience, creating compelling content, and designing an optimized user experience.
Implementation
During the implementation phase, we make the necessary changes to your website based on our CRO strategy. This may involve updating website copy, redesigning pages, or adding new features to improve the user experience.
Testing
After implementing the changes, we conduct A/B testing to determine the effectiveness of the new design and content. This helps us refine our approach and make data-driven decisions to further optimize your website.
Monitoring and Optimization
Once the CRO strategy is implemented, we continuously monitor your website's performance and make adjustments as needed to improve conversion rates. This includes analyzing user behavior and making data-driven decisions to improve the user experience and drive more conversions. By following this process, we are able to deliver CRO solutions that are tailored to the unique needs of each business. Our approach is data-driven, user-centric, and designed to help businesses achieve their goals.
Conversion Rate Optimization Service Packages
Conversion Rate Optimization is included in our regular, ongoing marketing retainers. Marketing is a science. We do, and should always be, testing, measuring, and optimizing our marketing strategies and tactics over time.
Small
$3,500/mo
Example Deliverables
Blog content with supporting video
Newsletter
Social media management
Marketing optimization (CRO and/or SEO)
HubSpot maintenance
Lead magnet
Landing page
Reporting
Offer / Nurturing emails
Customized activities to meet company goals
Medium
$7,500/mo
Example Deliverables
Blog content with supporting video
Newsletter
Social media management
Marketing optimization (CRO and/or SEO)
HubSpot maintenance
Lead magnet
Landing page
Reporting
Offer / Nurturing emails
Web page design / development
Paid search / social
Customized activities to meet company goals
Large
$12,000/mo
Example Deliverables
Blog content with supporting video
Newsletter
Social media management
Marketing optimization (CRO and/or SEO)
HubSpot maintenance
Lead magnet
Landing page
Reporting
Offer / Nurturing emails
Web page design / development
Paid search / social
Earn media research and outreach
Sales support & enablement
Customized activities to meet company goals
Just getting started?
$2,500K/mo
Archetype
Ideal Client Profile
Buyer Personas
Buyer's Journey
Keyword Research
Data Analysis
Digital Marketing Assessment
Social Media Research
Content Brainstorming
Editorial Calendar
Annual Roadmap
Strategic Recommendations
