Conversion Rate Optimization
Conversion Rate Optimization Benefits
Conversion rate optimization boosts the number of leads your website generates, providing sales with more leads to pursue and increasing the chances of improved sales revenue. By optimizing their website for conversions, businesses can make the most of their existing traffic and improve ROI.
CRO is performed with:
- A/B Testing - Creating and comparing different versions of websites or landing pages to see which version performs better
- Heat Mapping - Analyzing user behavior on a website
- Conversion Funnels - Tracking the steps a user takes to complete a desired action
Basically, CRO helps your marketing efforts become more efficient by improving one of your most valuable lead generators (your website) without significantly increasing the marketing budget.
Why conversion rate optimization is needed:
Conversion rate optimization can directly improve your sales team's performance. With more leads, they’ll have more opportunities to create deals and generate revenue. Beyond that, it also has several other benefits.
Improve website performance
CRO helps identify underperforming parts of your website and find ways to improve them. With an improved website, your users can have a better experience, reduce bounce rates, and increase engagement — leading to more conversions.
Increase lead generation
Your website is a critical tool for generating leads. By implementing CRO strategies, you can make it easier for potential customers to find what they are looking for and encourage them to take action. This can lead to more leads and, ultimately, more sales.
Increase sales
Ultimately, the goal of your website is to drive sales. With CRO, you can increase your leads through experimenting, analysis, and data-driven decision-making, leading to increased sales.
Make data-driven decisions
CRO provides a ton of information about your website’s performance. You can examine where users are browsing, which links they’re clicking on, and more interesting tidbits about what your users like and dislike about your site. With all that data, you’ll undoubtedly make stronger marketing decisions.
what to expect
How We Deliver
Process Overview
Discovery Phase
First, we listen to what you want to achieve with your website. Then we conduct a thorough analysis, focusing on user behavior, traffic sources, and conversion rates. With this valuable data, we develop a comprehensive plan to optimize your site.
Strategy
This is where we begin developing your tailored CRO strategy, which includes identifying your target audience, creating compelling content, and designing an optimized user experience.
Implementation
Here we execute the necessary changes to your website to enable more conversions, which involves updating website copy, redesigning pages, and adding new features to enhance user experience.
Testing
We continually optimize website updates through A/B testing. This allows us to leverage user data to make the most impactful CRO updates.
Monitoring and Optimization
A website can always find ways to improve which is why CRO is a continuous process. We continuously analyze user behavior, and their interactions with old and new features to find the best ways to convert them to customers.
Conversion Rate Optimization Service Packages
Conversion Rate Optimization is included in our regular, ongoing marketing retainers. Marketing is a science. We do, and should always be, testing, measuring, and optimizing our marketing strategies and tactics over time.
Small
$3,500/mo
Example Deliverables
Blog content with supporting video
Newsletter
Social media management
Marketing optimization (CRO and/or SEO)
HubSpot maintenance
Lead magnet
Landing page
Reporting
Offer / Nurturing emails
Customized activities to meet company goals
Medium
$7,500/mo
Example Deliverables
Blog content with supporting video
Newsletter
Social media management
Marketing optimization (CRO and/or SEO)
HubSpot maintenance
Lead magnet
Landing page
Reporting
Offer / Nurturing emails
Web page design / development
Paid search / social
Customized activities to meet company goals
Large
$12,000/mo
Example Deliverables
Blog content with supporting video
Newsletter
Social media management
Marketing optimization (CRO and/or SEO)
HubSpot maintenance
Lead magnet
Landing page
Reporting
Offer / Nurturing emails
Web page design / development
Paid search / social
Earn media research and outreach
Sales support & enablement
Customized activities to meet company goals
Just getting started?
$2,500K/mo
Archetype
Ideal Client Profile
Buyer Personas
Buyer's Journey
Keyword Research
Data Analysis
Digital Marketing Assessment
Social Media Research
Content Brainstorming
Editorial Calendar
Annual Roadmap
Strategic Recommendations
Related Blogs
FAQs about Conversion Rate Optimization
Imagine A/B testing as a showdown between two versions of your webpage or element – like a duel to see which one wins. You’ve got Version A and Version B, and you’re just seeing which one gets more love from your users.
Now, multivariate testing is like throwing a party with lots of different decorations, snacks, and music options. You’re mixing and matching all these elements at once to find the perfect combo that makes everyone happy. While A/B testing is straightforward and quick to set up, multivariate testing lets you dive deeper and figure out the best mix of everything for an optimal user experience. So, A/B is great for quick comparisons, but multivariate is your go-to for detailed, complex experiments.
