Brand Strategy
Brand Strategy Benefits
A brand strategy is the best way to develop each key piece of your brand. Branding makes your company more memorable and helps clearly communicate value, differentiators, your company’s mission, and other elements that increase business performance and value.
Brand Strategy Examples
A brand strategy is the umbrella under which all of your branding falls and includes vital branding pieces such as:
- Unique value proposition
- Brand identity
- Brand messaging
- Visual design
- Brand guidelines
Why brand strategy is needed:
Stand Out
A brand strategy helps you carve out your unique positioning in the marketplace, one that’s different from your competitors but that still appeals to your audience.
Establishes Trust
When you communicate your brand values, mission, and vision effectively you can build a strong reputation and establish yourself as a reliable and trustworthy partner.
Encourages Customer Loyalty
A strong brand image and consistent brand experience inspire loyalty and repeat business. When customers expect a positive interaction with a company, they’ll become more likely to continue to do business.
what to expect
How We Deliver
Process Overview
Understand & Align
First, we learn as much about your business as possible. Through in-depth discussions and interactive workshops, we identify the elements that set your brand apart from competitors and resonate with your target audience.
Research & Audit
Next, we begin market research and analysis by examining the competitive landscape, industry trends, and key customer insights. This allows us to help strategically position your brand, ensuring it stands out and addresses your target audience’s pain points and preferences.
Execution & Production
Finally, we work closely with your team to position your brand in a way that’s true to its spirit and goals. This includes shaping a distinctive brand voice and visual identity that aligns with your values and strikes a chord with your target audience.
Brand Strategy Service Packages
THOUGHT LEADERSHIP
~$4,500
Deliverables
Content Brainstorm
Editorial Calendar
Video or Audiogram
Social Posting
Brand Refresh
~$14,000
Deliverables
Brand Positioning
Brand Messaging
Visual Branding
Competitor Analysis: Design, Content, Social, Inbound
Content Audit
Rebrand
~$20,000
Deliverables
Brand Consultation
Competitor Analysis: Design, Content
Brand Positioning
Brand Messaging
Visual Branding
Logo
Brand Guidelines
Business Cards
Presentation
Sales Collateral
Just getting started?
$2,500K/mo
Archetype
Ideal Client Profile
Buyer Personas
Buyer's Journey
Keyword Research
Data Analysis
Digital Marketing Assessment
Social Media Research
Content Brainstorming
Editorial Calendar
Annual Roadmap
Strategic Recommendations
