Inbound Marketing Services
Inbound Marketing Benefits
As the name implies, the primary benefit of inbound marketing is that leads and customers are voluntarily engaging with your company. What business doesn’t want that?
As opposed to traditional marketing which relies on companies reaching out to their audience with tactics like cold calling, direct mail, or advertising, inbound marketing provides solutions to people who are searching for answers to their problems. This creates a more organic relationship between potential customers and businesses, building brand trust and loyalty.
Inbound marketing also allows companies to find more specific and targeted audiences, as marketing materials and activities are catered to specific demographics who have already shown an interest or need for a product or service. Traditional marketing is more reliant on casting a wide net, hoping to interrupt the target audience’s activities with promotional messages, aiming to capture their attention and generate immediate interest.
Why inbound marketing:
While traditional marketing tactics like outbound marketing have been around for as long as humans have owned businesses, inbound marketing has risen in popularity alongside the internet. As modern buyers have more information at their fingertips, the amount of research they do before purchasing has increased. Inbound marketing allows you to meet buyers online, attracting, engaging, and converting potential customers.
Builds trust and credibility
By consistently providing valuable content that addresses your target audience’s pain points and problems, your company positions itself as a knowledgeable resource. When the time comes for your target audience to take action to address their problems, they’ll already have a relationship built with your company, making it more likely that you’ll provide the solution to their problems.
Targets qualified leads
Inbound marketing targets individuals who are seeking answers to their problems, in this way we know that our products or services will be a good fit for them. Outbound marketing, on the other hand, hopes to reach more people and convert a smaller percentage of them. Inbound marketing tactics are typically more resource-efficient and result in higher conversion rates.
Cost-effective approach
Inbound marketing typically requires an upfront investment in creating quality content, optimizing your website, and implementing marketing automation tools. However, in the long run, it proves to be a cost-effective strategy. By generating organic traffic and leads, you reduce your reliance on costly outbound tactics and continuously reap the benefits of your initial efforts.
Encourages customer engagement
Inbound marketing tactics such as social media, email marketing, and video marketing create an opportunity for companies to interact with their target audience. This back-and-forth relationship creates a sense of community and fosters brand loyalty in a way that traditional marketing tactics may struggle to do.
Adapts to modern buyer behavior
Today’s buyers conduct more research than ever before. Inbound marketing meets those buyers with content and experiences that educate and guide customers along their buying journey, increasing your company’s chances of being chosen during that critical research phase.
what to expect
How We Deliver
Process Overview
Our process starts with the Entrepreneur Operating System (EOS) — which provides a framework for keeping client marketing goals on track. First, we work with clients to identify annual and quarterly goals, which we then break down into smaller, more manageable tasks.
EOS helps us keep things on track through regular check-ins to review goal progress and assign owners to each goal, which creates accountability not only throughout our organization but also with all stakeholders. Then, there’s the review process where we discuss what goals have been achieved, and what could be improved, and set new goals for the next quarter. This makes sure that not only are we actively working towards are intended goals but adapting to changes, from the industry and our clients.
In inbound marketing, a balance of long-term goals and short-term strategies is key to staying relevant. As inbound marketing moves at the speed of the internet, it’s important to adapt to changes but also not get distracted by shiny new things — EOS allows us to do that thoughtfully.
Our inbound marketing services cover a wide breadth of activities, from newsletters, blogs, and social media to comprehensive campaigns, landing pages, and video — and part of our process is to identify what makes sense for your business, industry, company size, competition, and more.
Inbound Marketing Service Packages
Small
$3,500/mo
Example Deliverables
Blog content with supporting video
Newsletter
Social media management
Marketing optimization (CRO and/or SEO)
HubSpot maintenance
Lead magnet
Landing page
Reporting
Offer / Nurturing emails
Customized activities to meet company goals
Medium
$7,500/mo
Example Deliverables
Blog content with supporting video
Newsletter
Social media management
Marketing optimization (CRO and/or SEO)
HubSpot maintenance
Lead magnet
Landing page
Reporting
Offer / Nurturing emails
Web page design / development
Paid search / social
Customized activities to meet company goals
Large
$12,000/mo
Example Deliverables
Blog content with supporting video
Newsletter
Social media management
Marketing optimization (CRO and/or SEO)
HubSpot maintenance
Lead magnet
Landing page
Reporting
Offer / Nurturing emails
Web page design / development
Paid search / social
Earn media research and outreach
Sales support & enablement
Customized activities to meet company goals
Just getting started?
$2,500K/mo
Archetype
Ideal Client Profile
Buyer Personas
Buyer's Journey
Keyword Research
Data Analysis
Digital Marketing Assessment
Social Media Research
Content Brainstorming
Editorial Calendar
Annual Roadmap
Strategic Recommendations
