Video Marketing
Video Marketing Benefits
Video Marketing can include explainer videos, product demos, customer testimonials, webinars, and others that aim to educate, inform, and persuade potential customers.
It can be an effective way to reach decision-makers and build brand awareness, as well as to showcase the features and benefits of a product or service. By using video, marketers can convey complex ideas in a clear and engaging way while also building trust and credibility with potential customers.
Why video marketing is needed:
Video is an engaging and memorable way to communicate your brand message and showcase your products or services. By creating high-quality video content, you can capture the attention of your target audience and leave a lasting impression.
It's also an effective way to build trust and credibility with potential customers. You can demonstrate the value of your products and services through customer testimonials, product demonstrations, and other types of video content.
In a crowded marketplace, video can help you stand out from the competition. By creating unique and compelling video content, you can set yourself apart and showcase what makes your company unique.
Lastly, video marketing can drive conversions, and impact sales. HubSpot found that adding a video to a landing page increased the conversion rate by 80%. Source
what to expect
How We Deliver
Process Overview
We specialize in delivering effective and high-quality video marketing services to our clients. We focus on the planning, strategizing, editing, and distribution of video content, but we don't typically record the raw footage ourselves.
Discovery
Our process begins with a discovery phase where we get to know our clients, their business, and their target audience. We gather information about their products or services, unique selling points, and their competition. Based on this information, we develop a video marketing strategy that is tailored to their specific needs and goals.
Planning
Once we have a clear understanding of our client's needs, we move on to the planning stage. During this stage, we develop a detailed plan for the video marketing campaign, including the types of videos we will create, the messaging and visuals we will use, and the distribution channels we will leverage to reach the target audience. We work with our clients to determine the most effective approach and provide guidance and recommendations based on our experience.
Editing
Next, we focus on the editing stage. We work with the raw footage provided by our clients, using our expertise to transform it into high-quality video content that engages and informs the target audience.
Distribution
Once the videos are edited, we move on to the distribution stage. During this stage, we distribute the videos to the target audience. We use a range of tactics, including email marketing, blogging, and social media, to ensure that the videos reach the right people at the right time.
Analyze & Optimize
Finally, we monitor and analyze the performance of the video marketing campaign. We track metrics such as engagement, views, and conversions and use this data to optimize the campaign and improve its effectiveness over time.
Video Marketing Service Packages
Small
$3,500/mo
Example Deliverables
Blog content with supporting video
Newsletter
Social media management
Marketing optimization (CRO and/or SEO)
HubSpot maintenance
Lead magnet
Landing page
Reporting
Offer / Nurturing emails
Customized activities to meet company goals
Medium
$7,500/mo
Example Deliverables
Blog content with supporting video
Newsletter
Social media management
Marketing optimization (CRO and/or SEO)
HubSpot maintenance
Lead magnet
Landing page
Reporting
Offer / Nurturing emails
Web page design / development
Paid search / social
Customized activities to meet company goals
Large
$12,000/mo
Example Deliverables
Blog content with supporting video
Newsletter
Social media management
Marketing optimization (CRO and/or SEO)
HubSpot maintenance
Lead magnet
Landing page
Reporting
Offer / Nurturing emails
Web page design / development
Paid search / social
Earn media research and outreach
Sales support & enablement
Customized activities to meet company goals
Just getting started?
$2,500K/mo
Archetype
Ideal Client Profile
Buyer Personas
Buyer's Journey
Keyword Research
Data Analysis
Digital Marketing Assessment
Social Media Research
Content Brainstorming
Editorial Calendar
Annual Roadmap
Strategic Recommendations