Video Marketing

Video marketing is an essential part of a complete digital marketing strategy. We provide the high-level strategy of video marketing, as well as editing and promotion of video content but we don’t typically record raw footage in-house. We do have a network of video production agencies that we can reach out to for help. 

Discovery

First, we get to know our clients, their business, industry, and target audience. We figure out your marketing goals, how video marketing can help you reach them, and develop a strategy that is tailored to your needs. 

Planning

Here we develop a detailed plan for your video marketing strategy including the types of videos, messaging, visuals, and distribution channels. We work with our clients to find the most effective approach and provide continuous guidance and expertise along the way. 

Edit + Distribution

We take the footage provided by our clients or other third parties and transform it into compelling, engaging video content. Then we share and promote the video via email, blogs, social media, and any other digital marketing channels your target audience spends time on. 

Analyze + Optimize

Finally, we monitor and analyze the performance of our video marketing campaigns. We track key metrics like engagement, views, and conversions and use this data to optimize the campaign.