marketing and sales funnel Archives

Most Important KPIs by Funnel Stage: Decision

Delaney DeAngelis February 21, 2023Analytics, Inbound Marketing

How you measure success is dependent on when you measure it. If you can’t dunk a basketball in third grade, that’s okay. If you still can’t dunk after college and working in digital marketing for several years, then sadly, you’re probably not the next Kobe Bryant. The same is true of key performance indicators in marketing. How you measure the…

This Is What Your Marketing and Sales Funnel Really Looks Like

Justine Jahnke November 16, 2018Inbound Marketing, Lead Generation, Sales & Marketing

The sales funnel has evolved. The tried and true sales and marketing model has been surpassed by flywheels, bowties, and more. But just like your grandmother kept her old cookie cutters to make Christmas cookies every year, the traditional sales and marketing funnel is still a helpful guide.