How you measure success is dependent on when you measure it. If you can’t dunk a basketball in third grade, that’s okay. If you still can’t dunk after college and working in digital marketing for several years, then sadly, you’re probably not the next Kobe Bryant. The same is true of key performance indicators in marketing. How you measure the…
The sales funnel has evolved. The tried and true sales and marketing model has been surpassed by flywheels, bowties, and more. But just like your grandmother kept her old cookie cutters to make Christmas cookies every year, the traditional sales and marketing funnel is still a helpful guide.
As a manufacturing, engineering, construction, or professional services company, you know why your prospects should buy from you, but they don’t know it…yet. But you can’t just swoop in and make a sales pitch. B2B customers are doing a ton of research before they’re ready to consider buying from you.
