If you run an HVAC company, you know every lead counts — but too many slip away when sales and marketing don’t connect. A call comes in, a form is filled out, an estimate goes out… and then nothing. No follow-up. No sale. That’s not just a missed opportunity, it’s lost revenue. To grow, you need to track every lead…
When sales and marketing teams work together it’s a beautiful thing. There’s collaboration, accountability, and hopefully – more revenue generated. It’s not always a lovefest though. Sometimes sales and marketing are at odds about what it’s going to take to generate the visitors and leads needed to grow that revenue. Enter: digital marketing. Strong digital marketing programs increase your lead…
