The Background
R.L. Deppmann is a stocking manufacturer representative that specializes in HVAC and plumbing systems for building and industrial processes. We’ve been a trusted and collaborative partner for over 5 years. During this time we were able to leverage long-term data insights from our marketing campaigns and determine which tactics generated the best results for R.L. Deppmann’s business goals.
Our Solution
One of our biggest, long-term strategies is to maximize reach of the blog, increasing thought leadership within the industry. While R.L. Deppmann creates the content, our team uploads and maximizes SEO opportunities. This includes targeted keywords, backlinking efforts, best practices for user experience, and more. To keep R.L. Deppmann top of mind with potential prospects, we review and update older blog posts monthly to align with what users are searching online
Improving the Website Interface
Our team identifies ways to improve user experience, how to present immediate value to prospects, and more
Studying Data Analytics
Our marketing specialists gather and analyze Google Analytics and Hubspot data to continually optimize lead generation and brand awareness.
Improving SEO
We research which keywords R.L. Deppmann’s target prospects use and build them into the website with content to maximize search engine optimization