See how this HVAC company boosted leads by 126%
The Background
With their growing footprint, they needed an agency partner to elevate their website’s user experience, modernize backend technology, and most importantly, drive more high-quality leads.
The Golden Rule marketing team was limited by the previous website's historic framework, decreasing efficiency and frustrating internal teams and potential customers. Our team got to work understanding their daily challenges and looking toward the future to build a solid foundation for continued growth.
To meet their business goals, they turned to Hivehouse Digital for a website revamp.
- UI/UX Research & Strategy
- Content Planning & Organization
- Website Design
- Website Development
- Website Optimization
- Hivehouse Care Website Support
Our Solution
Golden Rule turned to Hivehouse Digital to update their website. A website built around ease of use, optimized performance, and conversion-driven design.
Our team focused on delivering a site that didn’t just look great, but worked hard for the business. Key areas of focus include:
- Enhanced User Experience: We streamlined navigation and website layout to make it easy for customers to find services and take action.
- Conversion Optimization: High-intent calls to action like “Book Now” and “Request Service” were strategically integrated.
- New Learning Center: We worked with Golden Rule to develop their learning center that provides educational videos and blogs.
- Search Engine Optimization: We ensured all changes supported existing rankings while creating opportunities for future growth.
Throughout the process, our team was dedicated to understanding Golden Rule’s specific pain points and goals to create a final website design that was both functional and future-ready.
Beyond design and user-facing improvements, our development team engineered a robust WordPress build tailored to Golden Rule’s business needs. These back-end enhancements ensured scalability, organization, and efficiency:
- Custom Product Showcases: Golden Rule wanted to highlight their wide range of products without turning their site into an e-commerce store. To meet this need, we developed a custom post type and taxonomies. These taxonomies allowed for specialized groupings across product types and brands, giving customers a clear, organized way to explore offerings without the complexity of an online shop.
- Scalable Location Management: Serving multiple states meant managing a large volume of location-specific content. Instead of blending these into the general page structure, we created a custom post type dedicated to location pages. These were organized by city, service offerings, and metro areas, making it easy to expand as Golden Rule grows while keeping the content organized.
- Team Profiles: With such a large team, mixing people profiles with general pages would have been overwhelming. We built a custom post type for team members and layered in taxonomies to sort staff by department and metro area. This not only streamlined backend management but also made it easier for customers to connect with the right local experts.
- Coupon Management System: Golden Rule frequently runs promotions, so they needed an efficient way to generate and display coupons without duplicating effort. We developed a custom post type with taxonomies that allowed coupons to be managed centrally, then dynamically displayed in the right place across the site.
- Reviews Integration: With over 8,600 reviews and thousands of calls serviced each month, social proof was critical. We implemented a real-time Trustindex feed that pulls Google reviews directly into the site. This integration allowed Golden Rule to showcase their reputation without sending visitors offsite, while maintaining control over styling to match their brand.
The Results
Within just six months of launching the new website, Golden Rule saw:
Increase in
active users
Increase in
new users
Increase in
organic sessions
Increase in
new leads
The project came in on budget, and on time... Need I say more?
I will anyway... What impressed me even most was their dedication to understanding my pain points. They listened actively and asked a barrage of questions, showing a genuine commitment to solving my challenges.
They respectfully disagreed with my initial solution. They believed there might be a better path forward, and I was all ears.
Ultimately, they presented me with a dynamic pricing roadmap that adapted to the components I added or removed from their suggestions. Talk about customization!
By the end of the process, I felt more than just heard. They took time to fully comprehended my pain points and had the authority and expertise to help me overcome them. It was a perfect fit, just as my gut had hinted.
