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Decades of Manufacturing Excellence, Engineered for Growth

The Background

Livonia Tool & Laser is a long-standing, American-made manufacturing partner specializing in fabrication, stamping, laser cutting, and powder coating.

With more than six decades of experience, the company has earned a reputation for uncompromising customer service, reliable results, and products that perform. As their capabilities and customer base continued to expand, they needed a digital partner to elevate their online presence, streamline user experience, and support continued growth.

To meet their business goals, they turned to Hivehouse Digital for a website and brand refresh.

WEBSITE
  • Content Planning & Organization
  • Website Design
  • Website Development
  • Website Optimization
  • HubSpot Integration
  • Hivehouse Care Website Hosting, Maintenance & Support
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Our Solution

Livonia turned to Hivehouse Digital to update their website and take a fresh approach to their brand vision.

Our team focused on a website built around ease of use, optimized performance, and a modern design. This meant a website that looked great and also worked hard for the business to increase conversions.

Key areas of focus include:

  • Enhanced User Experience: We streamlined the navigation and website layout to make it easy for customers to find services and take action.
  • Brand Refresh: We focused on taking a modern approach to their visual brand to ensure they stand out from the competition, bringing in historic images to highlight their experience, mixed with product images to showcase their wide range of services.
  • New Service Pages: We worked with Livonia Tool to develop their service page content that reflected their wide variety of services and the ability for customers to create custom products. We also took their brand voice and turned it up a notch to make it more distinct and true to their brand personality.
  • HubSpot Integration: We integrated HubSpot forms onto their website so they could easily track every lead that comes through. We also audited their HubSpot portal to give them a roadmap of how to optimize their account and how to use unused tools.
  • Search Engine Optimization: We ensured all content changes supported existing rankings while creating opportunities for future growth.

Throughout the process, our team was dedicated to understanding Livonia Tool’s specific pain points and goals to create a final website design that was both functional and future-ready.

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The Results

In the first three months, Livonia Tool saw:

0%
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Increase in average website session duration
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Increase in total website sessions
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Increase in organic website users

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Work with the experts at Hivehouse to develop a brand and website that will resonate with your customers and set your business apart from the competition — all on an efficient timeline and affordable budget.
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