Metro Detroit Roofing Company Launches User Friendly Website
The Background
The existing platform lacked the flexibility needed to support the company's expansion plans. Poor user experience and rigid page structures were holding back their online presence, making it more difficult to attract and convert potential customers. The leadership team performed an extensive search for a website partner and chose Hivehouse Digital based on their expertise and focus on creating a custom solution.
- Industry Website Analysis
- Keyword Research
- Site Map Analysis
- UIUX Design
- Data Migration
- Website Development
- Hivehouse Care Website Support
Our Solution
Ready to Raise the Roof
To address these challenges, Kanga Roof turned to Hivehouse for a comprehensive website renovation. Hivehouse's approach focused on creating a more user-friendly interface with improved navigation and flexible page structures. This allowed for easier updates and future expansion of the site. The team worked diligently to optimize the website for lead generation, recognizing its crucial role in driving business growth.
A key aspect of the project was ensuring seamless integration with Kanga Roof's existing SEO and PPC strategies. Hivehouse collaborated closely with the company's digital marketing vendors to maintain and enhance online visibility throughout the transition. The result was a website that not only met Kanga Roof's current needs but also positioned them for future growth and success in the competitive roofing industry.
The Results
Building Successful Relationships
The website renovation proved to be a turning point for Kanga Roof. The new site boasted a significantly improved user interface, making it easier for potential customers to find information and contact the company. The flexible page structure allowed for easy updates and adaptations, supporting the business's evolving needs.
Lead generation saw a marked improvement, directly contributing to business growth. The seamless transition maintained Kanga Roof's search engine rankings and PPC performance, ensuring no loss in online visibility or customer acquisition during the renovation process.
We recently enlisted HiveHouse to guide us through our website renovation and I cannot sit their praises enough. We interviewed over 15 different vendors, and while they were on the upper end for pricing, they were 100% worth it!
Emily and Chris were exceptional and the communication was outstanding at every step of the way. I was really thrilled at the ease the process took especially while working with our other vendor who executes our SEO and PPC strategies. Emily and her team worked seamlessly to ensure a great website and limiting any dip in the SEO/PPC performance. If you are thinking about a website rebuild, you will be very happy you chose to work with them.
