Community Association, Construction, and Real Estate Law Firm Launches Modern Brand and Website

The Background

Siegfried Rivera has been practicing community association, construction, and real estate law in Florida for over 45 years, establishing itself as one of the top law firms in the region. As an advocate of advancement, Siegfried Rivera’s reputation was well-regarded but its brand and website had stagnated.

To stay at the forefront of the ultra-competitive Florida commercial legal industry, Siegfried Rivera needed to refresh its brand and create a modern website that better highlighted their unique value proposition, without forgoing its deep history.

BRANDING

Competitor Analysis
Brand Positioning
Brand Messaging
Visual Branding
Brand Guidelines
Email Templates
Presentation Template
Print Sales Collateral

WEBSITE

Industry Website Analysis
Content Editing
High-fidelity Design
Data Migration
SEO
Website Development
Hivehouse Care Website Support

Our Solution

Brand Under Construction

Communicating the more empathetic, personalized side of law needed to be balanced with a bold and strong aesthetic, an ode to their competitive nature in the courtroom. Other competitors would often make compromising deals before reaching trial, whereas Siegfried Rivera’s team prided themselves on actually taking matters to court to get the most for their clients.

With all those ingredients in hand, our brand team went to work and began developing a new look and voice that felt like a natural extension of Siegfried Rivera’s storied history.

To begin refreshing the brand, we needed to identify what set Siegfried Rivera apart from the competition. After researching and analyzing the competitive landscape, we found that the medium-sized Siegfried Rivera was in the unique position of offering expertise in three synergistic core practice areas. Their competitors, on the other hand, offered a more broad range of services, diluting the overall expertise of their firms. Siegfried Rivera’s size also allowed them to offer “personalized” services, built on a client-centric approach. The competition’s messaging was more along the lines of self-promotion, leaving a gap where Siegfried Rivera could speak directly to clients.

Communicating the more empathetic, personalized side of law needed to be balanced with a bold and strong aesthetic, an ode to their competitive nature in the courtroom.

Brand Positioning & Messaging

The foundation of any brand starts with positioning and messaging. After collaborative workshops, meetings, and brainstorming sessions, we worked through our creative process and developed internal and client-facing brand assets that brought the modern-day Siegfried Rivera story to life.

Brand Visuals

For the brand visuals, Siegfried Rivera wanted something fresh, but familiar to their current, cool professional look. To inject more energy into the blue, professional aesthetic, we added a complementary shade of orange into their color palette.

Tagline

Personalized Law. Powerful Representation.

Boilerplate

Since 1977, Siegfried Rivera has been a force in community association, construction, and real estate law. As a boutique firm with an unrelenting commitment to driving results, Siegfried River handles each case with a personal, hands-on approach that has set the standard in law for 45+ years.

Core Values

Brave – Bold. Loyal — Sincere. Principled — Classic.

45+ Years of Law, One Website

Behind the New Look

Our team also dove into the more technical aspects of website development, with a strategic effort to improve Siegfried Rivera’s SEO and PPC. First, we rolled their three different blog domains into their primary domain, concentrating their SEO strategy toward one URL. Alongside the website migration, we also resolved a number of technical SEO errors, such as toxic backlinks. In addition, we began managing Siegfried Rivera’s PPC and created landing pages for PPC ads that featured their refreshed branding.

With the brand reenergized, it was time to begin refreshing the website. Siegfried Rivera expressed concerns about its dated look, overwhelming amount of copy, and lack of results showcased. We needed to create a website that quickly communicated exactly what Siegfried Rivera did, and the value their team brought, with a visual style that channeled a personable, yet tenacious team.

Our team focused on applying the new brand look to the website, as well as updating the voice and tone to be more punchy and straightforward and incorporating each aspect of Siegfried Rivera’s new value proposition.

We needed to create a website that quickly communicated exactly what Siegfried Rivera did, and the value their team brought, with a visual style that channeled a personable, yet tenacious team.

The Results

Building Successful Relationships

By working alongside Siegfried Rivera, our team was able to create a brand and website that updated their entire visual brand, providing a look that matched their place atop their industry.

“We used Hivehouse Digital to redesign our website and had a wonderful experience. They are knowledgeable, professional and responsive. We are happy with their services.”

Stephanie Bowman | Chief Marketing Officer

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