How you measure success is dependent on when you measure it. If you can’t dunk a basketball in third grade, that’s okay. If you still can’t dunk after college and working in digital marketing for several years, then sadly, you’re probably not the next Kobe Bryant. The same is true of key performance indicators in marketing. How you measure the…
Creating great reports is an essential skill for every marketer. Marketing reports are the basis for determining strategy, identifying areas of improvement, showing the value of marketing, and creating your budget. You’re already tracking data through Google Analytics, your CRM, and other tools, but a marketing report pulls all the information together in one spot. With the right report, you’ll…
Long gone are the days of marketing and advertising strictly being a game of pulling the heartstrings of potential customers. Every year, as more data technologies emerge, marketing strategies become more and more based on the quantifiable rather than the qualitative. But with so many metrics, numbers, and stats available on many apps, websites, and tools, it can be overwhelming…
Welcome back to our series covering the best in inbound marketing strategies. We’re glad you’re sticking with us! We’ll help you become brainier than ever in our first series topic, defining your ideal customer.
