You have been working from home for a few months now and everyone is getting little stir crazy. It’s been a difficult year so far, but there is a silver lining. While you have been in Zoom video meeting after Zoom video meeting from your home office (or couch), you have been preparing for your newest digital marketing asset –…
When a visitor first lands on your website, they’ll see the area that industrial marketers (like us!) and designers call “above the fold.” This area refers to what a user sees before they begin to scroll down or click through your site. You have just seconds to capture their interest, and keep visitors on your website so they explore further.…
There’s an age-old question that business owners must ask themselves about their marketing: Should I work with an agency, or hire internal marketing professional(s)?
Production automation allows manufacturing companies, with even the smallest teams, to move faster, scale efforts, reach more customers, and increase revenue. You automate everything else…why don’t you automate your marketing?
When you love SEO as much as I do, it breaks your heart to see email spammers and lazy “search marketing gurus” clutter people’s inbox with awful SEO proposals.
So you’ve been debating the question – website traffic or conversions? Which one is more important? Well, it might seem like a trick question – and that’s because it is. Both are important, but if you are looking for an answer the simple response is this: visitors don’t bring revenue—customers do.
“The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency.” – Bill Gates. To Gain Sales and Marketing Alignment Manufacturing and engineering companies, regardless of what they design or fabricate, benefit from automation. Automation allows you to move faster, scale your efforts, reach more customers, and increase your…
You’ve probably heard that your key performance indicators, or KPIs, should play a big role in the creation of your marketing budget. They tell you where to put your dollars to make the most impact— the biggest bang for your buck, so to speak. But. There’s SO MUCH DATA, it’s tough to tell what’s actually useful, and what you can…
In my last couple of posts, I revealed the best types of content for manufacturers to get noticed at the Awareness stage and the Consideration stage of the buyer’s journey. Now that you’re attracting new visitors and demonstrating what sets you apart from other manufacturers, it’s time to move your leads to the final stage before a purchase: the Decision…
