It’s the new year, which means it’s time for companies and marketing teams to introduce new tools, initiatives, and other types of shiny new toys for managers to corral, train, strategize, and implement-ize. In the world of marketing your business, there’s never a shortage of things to experiment with. In the past year, we’ve seen A.I. like ChatGPT explode onto…
Tradeshows and conferences have been around for a long time. At least since 3000 BCE, according to Trade Shows News Network (and they should know). It’s for good reason. They allow businesses to travel to new territories, rub elbows, show off their latest products, and get a bunch of t-shirts and tote bags they don’t need. As a digital marketing…
Inbound marketing is a tactic that engages your audience by providing content that addresses their needs. By delivering solutions to their problems, you build trust with your audience making them more likely to become customers. Inbound marketing content should meet the audience wherever they are in their sales journey and on the marketing channels they prefer. Types of Inbound Marketing…
Digital marketing is an ever-evolving world that can be challenging to navigate alone. A digital marketing agency can be your guiding light in a mysterious landscape filled with terrifying concepts like social media, sales funnels, and PPC—ahhh! The benefits of working with a digital marketing company go beyond providing knowledge though, they can help grow your online presence and even…
As a college student in the 2010s, I was provided with a real-life crash course on social media security. If I left my phone unattended in a friend’s dorm room or at a party, there was a 90% chance I’d return to find my Facebook account had posted something like “I’m a big poop face” or Katy Perry lyrics, depending…
Our brain is challenged by “content shock” — every day, it processes about 100,000 words. It tries to skip information that does not seem relevant and has developed a specific approach to speed up the time it takes to process information. This is where cognitive biases appear. What is cognitive bias? A cognitive bias is an unconscious mistake in our…
In a competitive marketplace, you need a strong unique selling proposition (USP) to stand out from the competition. If you can’t quickly get your marketing message and its underlying psychology to register immediately with your best-fit customers, then you’ll always struggle to increase lead flow and sales. Each of your competitors is shouting alongside you about how great their solution…
Oh, organic traffic – the sweet fruit of our digital marketing labor. You wouldn’t expect an apple orchard to magically spring from the ground and you shouldn’t expect organic traffic to start flowing to your website on its own. Just like those delicious Honeycrisp apples, organic traffic has to be cultivated and nurtured. That’s why we’re going to talk about…
If you’re a marketer for a growing B2B company and are using digital content as part of your marketing efforts, first all, kudos to you! Digital content is crucial for SEO, lead gen, and client education. Creating your content takes considerable time and resources, so it’s important to be organized. In this blog, we’ll look at a simple framework –earned,…
