There are a lot of great reasons to start implementing inbound marketing: higher ROI than outbound marketing, more traffic to your site, greater customer delight, and greater cost-effectiveness, to name a few.
How to Make Your Website Mobile Friendly
Content marketing is certainly going to help you get more qualified visitors to your website, but what are these visitors going to see when they view your website on their smartphone or tablet? Have you taken a look at your own website through a smartphone or tablet recently? What did you see? Was it easy to read? Was it easy…
13 Reasons You’re Failing Spectacularly with LinkedIn
LinkedIn is the social network that everyone uses and no one uses well. Twitter and Facebook come naturally enough to most people, and after some practice most companies do a decent job using those platforms.
Create Your Ultimate B2B Customer Profile
Here we are at last—the final installment of our series, Target Your Ideal Customer With Personas. We’re so glad you’ve joined us, and we firmly believe your team’s marketing strategies will be the brainier for it! In previous installments, we’ve discussed the whys and hows of building a more evolved customer profile, Hivehouse way. The “why”? Your business succeeds when you know…
Individualizing Your Customer With Personas
Welcome, all, to the third installment in our four-part series, Target Your Ideal Customer with Personas! An accurate understanding of the needs of your ideal customers enables you to communicate with them more effectively—and increases your business’ potential for success. We’re here to help you achieve a more accurate and insightful customer profile, and naturally, we’re doing it the Hivehouse Digital…
Online Reputation Management: The New Frontier of SEO
If you’re like us, then you know how satisfying it is to see your company’s name control the first few pages of a Google or Bing search. You know that ranking highly in the first few pages will increase the number of visitors to your site, and in turn, hopefully increase the number of customers. However, are you sure that…
4 Reasons Your Landing Pages Aren’t Converting
A landing page’s only purpose is to prompt your website’s visitors to take action. Landing pages can be used to promote many things such as downloadable content, selling a product, or subscription to a newsletter. A landing page should have one simple task and be easy to create, but plenty of pages have failed to do their job. Are your…
Is Your Personal Brand Affecting Your Company Brand? (Part 1)
(Part 1 of 2) There are many reasons for businesses to embrace social media – to increase sales, customer service, branding, and reputation management, to name just a few. This is a service that is very important to us at Hivehouse Digital. We regularly work with businesses to brand themselves – whether through blogging, social media, website design, etc.But how…
4 Reasons To Consider Google Ads for Your Business
Have you considered how your bottom-line would be impacted if your company’s website had increased traffic? Wouldn’t it be great if there were a way to drive targeted leads to your website while tracking the exact ROI of your online advertising spend? The good news is that in today’s digital marketing world, there are methods like Google Ads that can…
