One of the key tactics of any inbound marketing campaign is using content offers to attract new leads for your sales team. With HubSpot, it’s easy to create a landing page and follow up workflow all within the HubSpot ecosystem. In this blog post, we’re breaking down each step you need to take to create all of these elements in…
Landing pages are a critical piece of an effective lead generation campaign. It’s where the magic happens. It’s where you go from visitors to (gulp) conversions. You can increase your landing page conversion rates by taking the time to ask these five strategic questions.
What is a Landing Page? When executing an online marketing strategy, it’s important to understand that getting visitors to your website is simply not enough to secure a click into a customer. Where the visitor lands on your website is as equally important as the initial ad or call to action that led them there. Landing pages are the first…
