There’s an age-old question that business owners must ask themselves about their marketing: Should I work with an agency, or hire internal marketing professional(s)?
How Manufacturers Can Benefit From HubSpot Marketing Free
Production automation allows manufacturing companies, with even the smallest teams, to move faster, scale efforts, reach more customers, and increase revenue. You automate everything else…why don’t you automate your marketing?
SEO Spam Emails: 5 Signs You Got a Junk SEO Proposal
When you love SEO as much as I do, it breaks your heart to see email spammers and lazy “search marketing gurus” clutter people’s inbox with awful SEO proposals.
Most Important KPIs By Funnel Stage: Awareness
You’ve probably heard that your key performance indicators, or KPIs, should play a big role in the creation of your marketing budget. They tell you where to put your dollars to make the most impact— the biggest bang for your buck, so to speak. But. There’s SO MUCH DATA, it’s tough to tell what’s actually useful, and what you can…
Irresistible Content That Wins the Sale
In my last couple of posts, I revealed the best types of content for manufacturers to get noticed at the Awareness stage and the Consideration stage of the buyer’s journey. Now that you’re attracting new visitors and demonstrating what sets you apart from other manufacturers, it’s time to move your leads to the final stage before a purchase: the Decision…
9 B2B Blogging Myths That Are Still Alive
B2B blogging has been one of the most effective inbound marketing tactics for years, and it’s the most popular method among marketers. Blogging is so important, that 76% of B2B marketers planned to produce more blog content in 2016. But not everybody is winning at blogging. Only 42% of B2B marketers say they’re effective at content marketing, including blogging. How…
7 Reasons You’re Not Getting More B2B Blog Visitors
Content creates conversions. Right? That’s what all the marketing experts say. If you want to increase visits and generate new leads, then your blog needs to deliver valuable content. But what if your blog content isn’t generating any new leads? Your site visits have plateaued and your conversions are stuck in the mud. It’s not that your content is bad—in…
Most Important KPIs by Funnel Stage: Consideration
As you’re preparing your marketing budget for the next year, you’ll need to understand the effectiveness of your marketing efforts at each stage of the sales funnel—at the Awareness, Consideration, and Decision stages. Knowing where you’re succeeding and what areas need the most attention in the next year will help guide your budgeting decisions. We’ve already walked you through tracking…
3 Steps to a Successful Marketing Budget Planning Session
Procrastinating next year’s marketing budget? It might be just a matter of time before you’re waist-deep in numbers, spreadsheets, and marketing plans. If the thought of creating a marketing budget fills you with dread— buck up. Planning your marketing budget is the best way to ensure that you have the funds to turn your inbound marketing vision into reality.
