What is Inbound Marketing?

Steven GarciaInbound Marketing

Inbound marketing is a tactic that engages your audience by providing content that addresses their needs. By delivering solutions to their problems, you build trust with your audience making them more likely to become customers. Inbound marketing content should meet the audience wherever they are in their sales journey and on the marketing channels they prefer. Types of Inbound Marketing…

How to Create a B2B thought leadership strategy - white text over orange image

How to Create a B2B Thought Leadership Strategy

Delaney DeAngelisBranding & Identity, Content Marketing, Inbound Marketing, Thought Leadership

Thought leadership isn’t as simple as sharing a couple of blog posts on LinkedIn. When done strategically, thought leadership establishes you as an expert authority, improves your search engine optimization, and ultimately creates demand for your products or services. In this week’s blog post, we dive into what thought leadership is, why it’s beneficial, and how to get started. What…

Red flag

9 Red Flags to Watch For When Hiring a Marketing Agency

Delaney DeAngelisSales & Marketing

If you are a small business, hiring an in-house marketing team can be costly. That’s where marketing agencies can help. A quality marketing agency can build an effective growth marketing strategy for less than the cost of hiring an internal team. When you’re spending your hard-earned money, you want to make sure you pick the best agency for your business.…

google website

5 Most Popular Cognitive Biases Used in Content Marketing

Guest BloggerContent Marketing, Inbound Marketing, Website Design

Our brain is challenged by “content shock” — every day, it processes about 100,000 words. It tries to skip information that does not seem relevant and has developed a specific approach to speed up the time it takes to process information. This is where cognitive biases appear.  What is cognitive bias? A cognitive bias is an unconscious mistake in our…

Drive More Organic Traffic With Pillar Pages

Steven GarciaContent Marketing, Search Engine Optimization

Oh, organic traffic – the sweet fruit of our digital marketing labor. You wouldn’t expect an apple orchard to magically spring from the ground and you shouldn’t expect organic traffic to start flowing to your website on its own. Just like those delicious Honeycrisp apples, organic traffic has to be cultivated and nurtured. That’s why we’re going to talk about…

Earned, Paid & Owned Media For B2B Marketing

Donna CampbellContent Marketing, Search Engine Marketing

If you’re a marketer for a growing B2B company and are using digital content as part of your marketing efforts, first all, kudos to you! Digital content is crucial for SEO, lead gen, and client education. Creating your content takes considerable time and resources, so it’s important to be organized. In this blog, we’ll look at a simple framework –earned,…

How to Start Video Marketing On a Budget

Justine JahnkeContent Marketing, Video Marketing

You have been working from home for a few months now and everyone is getting little stir crazy. It’s been a difficult year so far, but there is a silver lining. While you have been in Zoom video meeting after Zoom video meeting from your home office (or couch), you have been preparing for your newest digital marketing asset –…

Above the Fold: Content on Your Manufacturing Website

cbeecherWebsite Design

When a visitor first lands on your website, they’ll see the area that industrial marketers (like us!) and designers call “above the fold.” This area refers to what a user sees before they begin to scroll down or click through your site. You have just seconds to capture their interest, and keep visitors on your website so they explore further.…