Let’s be honest—marketing and sales can sometimes feel like siblings who love each other but can’t stop arguing. If you’ve ever felt friction between the two, you’re not alone. Even the strongest teams can find themselves misaligned—marketing believes they’re driving qualified leads, while sales insists the leads aren’t ready or relevant. The result? Missed revenue targets, stalled growth, and plenty…
Sales and marketing teams have a complicated relationship. They’re both accountable for results, but they go about it in very different ways. And it’s often easy to point a finger at sales when they’re not closing enough new business.
Have you ever heard someone describe their relationship status with: “It’s complicated”? The same could be said about the relationship between marketing and sales. Ideally, the two teams work together toward shared success. However, when there’s a breakdown in communication, or one team doesn’t make their numbers, it gets infinitely more complicated. Sales blames marketing, and vice versa. This hurts…
