What to Expect with On-Demand Marketing Services from Hivehouse Digital

It takes a village to execute a full-blown marketing strategy. One person can’t do it all, and with so many marketing specializations, it can get expensive for businesses to hire experts in all areas of marketing. That’s why businesses often turn to marketing agencies, where they can access a team of marketing specialists, web developers, graphic designers, SEO specialists, writers, and more. 

Traditionally, marketing agencies offer retainers, a monthly agreement that outlines specific activities and billable hours. Marketing agencies typically offer projects in addition to retainers, that give businesses a little more flexibility with how they manage their marketing dollars so they can spend it when they need to. 

At Hivehouse, we’ve recently launched our On-Demand Marketing Services. These projects are for businesses that need an extra set of hands, a marketing audit, or a second opinion when it comes to their marketing. 

Keep reading to learn our approach to marketing projects and what we’re offering. 

Our Approach to Retainers and On-Demand Marketing Projects 

At Hivehouse Digital, we think about marketing in two parts: “brains” and “hands.” The brain is the strategy behind your overall marketing and campaigns. The hands are the actual execution of that strategy. As a marketing agency, we do both! We have a team of strategists and specialists here who can strategize and execute campaigns from start to finish. But what we’ve found is there isn’t a one-size-fits-all approach. 

For some companies, a marketing retainer makes sense. They not only need someone to create a marketing strategy for their company, but the people required to make it happen. But other companies, don’t always need marketing help every month. Maybe they need an extra set of hands when things get busy. Maybe they need an extra set of eyes to review their campaign or audit their strategy. 

That’s why we created Hivehouse Digital On-Demand Marketing Services. Our project offerings are meant to be flexible, so you can hire marketing help when you need it, rather than committing to a monthly retainer. Launching a campaign and want an outside opinion? We can do that. Need an audit done on your inbound marketing tactics or HubSpot account? Look no further. 

The best part? No sales calls are needed. You can purchase on-demand services directly on our website, then we’ll connect before we get started. Before you know it, you’ll have an in-depth report, second opinion, or marketing task completed. 

Keep reading to learn more about our offerings and how they can benefit your business. 

Hivehouse’s On-Demand Marketing Services

HubSpot Portal Audit 

Hivehouse Digital is a certified HubSpot Partner Agency, so it’s no surprise one of our offerings is a HubSpot Portal Audit. 

If you aren’t careful, a HubSpot portal can quickly get out of control. Bad data, improper tracking, disorganization, conflicting workflows… there are a million things that could go wrong! 

Our HubSpot Portal Audit is designed to review each section of your HubSpot account and make recommendations for any issues, gaps, and optimization efforts based on best practices that you can implement immediately. The result? A happy marketing and sales team that is using HubSpot how you want them to. 

In your HubSpot Portal Audit, we cover: 

• HubSpot settings 
• Data quality 
• Opportunities and gaps 
• Automation (Workflows and sequences) 
• Best practices 
• Assets (Landing pages, Sales templates, Playbooks, and more) 

The TLDR: 

• Cost: $750 
• What’s Included: An in-depth slide deck of our findings, recommendations, and audit against best practices. 
• Who It’s For: Anyone with a HubSpot account who is looking for ways to optimize their account, identify issues, and make it run smoother. 
• Turnaround Time: 7-10 business days 
• How to Get Started: Purchase your HubSpot Portal Audit here 

Inbound Readiness Audit 

Inbound marketing is a key part of any marketing strategy. You can’t just rely on cold calling or conferences anymore. Inbound marketing helps by attracting leads who are interested in your products or services. 

But before you begin, you have to make sure your website is ready and optimized for inbound marketing. Without your website, there is nowhere for your inbound leads to find you in the first place. 

Our Inbound Readiness Audit identifies gaps and opportunities to improve your inbound marketing strategy and generate more leads. Not only is it looking at how well the website is for bringing in leads, but also how the website will capture those leads. In the end, you’ll get an in-depth report that details actionable recommendations based on inbound best practices. 

In your Inbound Readiness Audit, we cover: 

• SEO 
• Website messaging & design 
• Blogging 
• Lead capture 
• Social media 
• Opportunities and gaps 

The TLDR: 

• Cost: $525 
• What’s Included: An in-depth slide deck of our findings, recommendations, and best practices.  
• Who It’s For: Anyone looking to get started with inbound marketing, or for anyone that isn’t seeing results from their inbound marketing efforts. 
• Turnaround Time: 7-10 business days 
• How to Get Started: Purchase your Inbound Readiness Audit here

Competitive Analysis 

How do you stack up among your competition? 

If you’re a busy marketer, a competitor analysis is probably on your list, but a task that keeps getting pushed further and further down your never-ending to-do list. 

But to be better than the competition, you need to know them. Leverage our Competitive Analysis to get an in-depth look at your competitors’ digital presence, and you’ll get a detailed report of our research and recommendations for you to stand out among your competitors. 

In your Competitive Analysis, we cover: 

• Content 
• Website 
• Branding 
• What’s working, and what’s not 
• Opportunities and gaps 

The TLDR: 

• Cost: $275 
• What’s Included: An in-depth slide deck of our findings, recommendations, and best practices.  
• Who It’s For: Anyone looking to get an analysis of how they stack up to the competition’s digital presence 
• Turnaround Time: 7-10 business days 
• How to Get Started: Purchase your Competitive Analysis here

On-Demand Marketing and Second Opinion Consulting

Need an extra set of eyes on your marketing plan? Not sure what’s causing a dip in your traffic analytics? Need help strategizing your search engine optimization efforts? That’s where our “Brains” Marketing and Second Opinion Consulting can help. Instead of executing the marketing strategy for you, we’re here to help you strategize and provide feedback on your marketing. 

Our team can help with: 

• Marketing and branding strategy 
• HubSpot 
• SEO 
• Analytics 
• Websites 
• Sales enablement 

The TLDR: 

• Turnaround Time: 7-10 business days 
• Cost: $400 for two hours 
• What’s Included: Access to our team of marketing strategists who can be your second set of eyes and make marketing recommendations. 
• Who It’s For: Anyone who wants a second opinion, honest feedback, and recommendations for their marketing, SEO, analytics, websites, HubSpot account, or sales enablement. 
• Turnaround Time: 7-10 business days 
• How to Get Started: Purchase your “Brains” Second Opinion Consulting here

Get an Extra Set of Brains and Hands with Hivehouse Digital 

From audits to competitor analysis to second opinion consulting, we can help you check off your to-do list and help you understand your marketing better. With a quick one-time payment, our On-Demand Marketing Services are the perfect way to get the help of a marketing agency, with the flexibility of getting help when you need it. 

Browse our On-Demand Marketing Services offerings and purchase online to get started. Have a marketing need that’s not listed? Schedule a consultation to discuss your needs, and we can build a custom project for you.