How to Leverage A.I. to Generate Leads

Artificial intelligence (A.I.), is one of the hottest topics in marketing right now—and for good reason. For businesses of any size, it’s a crucial tool that can help you save time, become more efficient, and generate more leads. 

In this blog post, we’re breaking down how you can leverage A.I. tools to generate more leads for your business. 

What is A.I.-Driven Lead Generation?

A.I.-driven lead generation uses artificial intelligence tools and algorithms to identify trends, automate tasks, and more with the goal of driving and converting more leads. 

It enhances the lead generation process through data-driven insights, segmentation, and personalized content to help marketing and sales teams make better strategy decisions. And once you make your strategy decisions, you can use A.I. to help automate and simplify your tasks. 

A.I. Tools for Lead Generation

There is no shortage of A.I. tools for lead generation—and A.I. assistance is likely already popping up in the tools you are already using today. Here are a few A.I. tools you can use to help with lead generation: 

Chatbots

Does anyone else hate picking up the phone to make a call? Not only do chatbots offer an easy way for potential customers to communicate with you, but you can have A.I. running in the background to qualify leads as they type, respond to their questions, assign a salesperson, and schedule meetings.

Predictive Analytics and Lead Scoring

A.I. can’t predict the future, but it can help you determine what is likely to happen. Predictive analytics uses historical data, algorithms, and A.I. insights to to create forecasts on the likelihood of lead conversion. You can also give A.I. datasets so it can uncover trends and patterns that can help you make better data-driven decisions. 

For example, in HubSpot, users with Marketing or Sales Hub Enterprise can get an A.I-driven insights that give the likelihood a lead will close. The A.I. tool uses a variety of data including website visits, email data, sales activity, and company information. After it assesses the likelihood to close, it will rank contacts into a contact priority tier so your sales team can focus on the contacts most likely to convert. 

Writing Assistance

One of our favorite ways to use A.I. in marketing is for writing assistance. While you should never rely on A.I. to write your entire email, landing page, or LinkedIn message, it’s a helpful tool for idea generation, outlines, and first drafts. We even used A.I. to get us started on this blog’s outline! 

Plenty of writing tools have A.I. assistance integrated, including HubSpot, Google Docs, Grammerly, Microsoft, and more. 

Data Enrichment

A.I. tools can help you fill in the blanks for leads by enriching contact and company properties so you have all the information you need at your fingertips. 

Automating Outreach and Nurturing Leads with A.I.

Automated Email Campaigns

You can use A.I. to help you build automated email workflows to nurture leads until they are ready for sales. For example, in HubSpot, you can get A.I. assistance with writing emails, enrollment triggers, lists, and adding actions to your workflow. 

Sales Automation 

Let A.I. take one step out of your to-do list with the help of prospecting agents. HubSpot’s beta Breeze Prospecting Agent will identify potential leads, generate sales emails, and can even auto-send email outreach on your behalf to make you even more efficient. 

You can also use A.I. to help you send follow-up emails and reminders so you are always in touch with your leads. 

Social Media 

You can use A.I. to create social media posts, schedule posts at the right time to increase your engagement and use your analytics to make your strategy even more effective. 

Best Practices for Implementing A.I. in Lead Generation

Data Integrity: To get reliable A.I.-driven data insights, you need to have clean data! Whether you’re using a specific tool or it is integrated in your CRM, make sure your data is clean so you can get accurate insights. 

Don’t Put it on Auto-Pilot: A.I. is a tool to enhance your efficiency, but you shouldn’t rely on it 100% of the time. Regularly check in on your activities relying on A.I., review the performance, and make modifications when needed to get the best possible results. 

Collaboration: A.I. should never be used solely on its own. Maintain a balance between automation, A.I., and a human touch. Always proofread and modify copy created by A.I., so it can match your brand voice and tone and sound more human, rather than like a robot wrote it. 

Hivehouse Digital Can Help You Drive Lead Gen with A.I. 

A.I. has quickly transformed marketing and sales with tools that can help you become more efficient, add automation, and target leads better. By leveraging A.I., you can not only generate more leads, but convert leads faster.  

Need help navigating A.I. to generate leads and improve your sales and marketing? Reach out to us to learn more about how we can help you through our marketing and HubSpot services.