ROI: How Infographics Can Help Your Business [INFOGRAPHIC]

August 28, 2012

Content note: While this blog post is outdated, it still offers valuable insights into past sales and marketing trends. For the latest strategies and up-to-date information, we encourage you to explore our newer posts on the ever-evolving landscape of sales and marketing.

With the infographic craze in full swing, you might ask: Are infographics just a pretty way of displaying data, or will they actually benefit my business?

Earlier this summer, we published a Sensible Social Media Checklist for Business. The first version of the infographic was published on June 15th and included Facebook, LinkedIn, and Twitter. The popularity of the graphic prompted us to publish a second version of the checklist to include even more social media channels – specifically Pinterest, YouTube, and Google+. The second version of our infographic went online on July 19th and was even more successful! Hundreds of bloggers posted our checklist on their own blogs, and over 2000 people downloaded the checklist as a reference to use in their own social media strategy.

To showcase our results, we decided to create an infographic to demonstrate the ROI (Return on Infographics) and results we experienced. We found increased: 

  • traffic to our website by over 400%
  • leads by almost 4500%
  • the number of new visitors to our site to almost 78%

ROI: Return on Infographics