Good branding is almost magical. It compels you to work with a company, creates loyalty, and the next thing you know, you’re saying, “I’ve been going to this place for the past 20 years.” Bad branding, on the other hand, is a slow creep. If you’re in charge of your company’s marketing, bad branding will sneak up on you like…
Each section of a choir is responsible for its own tonality, volume, and range of notes. If you could only hear the altos sing their part of Mozart’s Requiem, it might be difficult to identify the music. But really good singers know how to blend their voices with the other sections of the chorus so that the audience encounters the…
