Inbound marketing is a tactic that engages your audience by providing content that addresses their needs. By delivering solutions to their problems, you build trust with your audience making them more likely to become customers. Inbound marketing content should meet the audience wherever they are in their sales journey and on the marketing channels they prefer. Types of Inbound Marketing…
Our brain is challenged by “content shock” — every day, it processes about 100,000 words. It tries to skip information that does not seem relevant and has developed a specific approach to speed up the time it takes to process information. This is where cognitive biases appear. What is cognitive bias? A cognitive bias is an unconscious mistake in our…
You have been working from home for a few months now and everyone is getting little stir crazy. It’s been a difficult year so far, but there is a silver lining. While you have been in Zoom video meeting after Zoom video meeting from your home office (or couch), you have been preparing for your newest digital marketing asset –…
Our friend, Quincy Smith, is guest blogging this week. He oversees SEO and analytics at Ampjar, a brand-to-brand partnership marketing platform. He’s passionate about IPAs, strong coffee, and solo travel. Keyword research is one of the pillars of inbound marketing and should be the basis of all the content you produce on your website. However, if you’re a cash-strapped startup…
You know a lot about your particular industry. Like, A LOT. You could write a very detailed blog post about one aspect of it, but you have one question: who will read it? Or at least, who will read it to actually get the information, not as a sleep aid?
Content creates conversions. Right? That’s what all the marketing experts say. If you want to increase visits and generate new leads, then your blog needs to deliver valuable content. But what if your blog content isn’t generating any new leads? Your site visits have plateaued and your conversions are stuck in the mud. It’s not that your content is bad—in…
It’s Friday afternoon, and you’re now officially under the gun and sweating bullets. You asked your subject matter expert for some important content almost two weeks ago and they still haven’t gotten it to you. No matter how much you pester them, they just won’t respond. That’s what happens when you rely on a subject matter expert (or SME) to…
A little while ago we walked through what you need to know to create a solid buyer’s journey for your personas. In this post, we’ll walk you through the buyer’s journey and show you how to create the right type of content for each stage. This will allow you to serve up relevant content and meet your buyers where they are.
There are a lot of great reasons to start implementing inbound marketing: higher ROI than outbound marketing, more traffic to your site, greater customer delight, and greater cost-effectiveness, to name a few.
