How you measure success is dependent on when you measure it. If you can’t dunk a basketball in third grade, that’s okay. If you still can’t dunk after college and working in digital marketing for several years, then sadly, you’re probably not the next Kobe Bryant. The same is true of key performance indicators in marketing. How you measure the…
A little while ago we walked through what you need to know to create a solid buyer’s journey for your personas. In this post, we’ll walk you through the buyer’s journey and show you how to create the right type of content for each stage. This will allow you to serve up relevant content and meet your buyers where they are.
If you’ve read much about inbound marketing or lead generation, you’ve heard about personas—and you know how important they are to generating the right leads. Personas are vital to a successful inbound marketing campaign, but they’re only the first part of delighting your customers. To maximize your inbound machine, you need to develop a buyer’s journey to nurture your personas…
