In my last blog post, I revealed the best types of content for manufacturers to get noticed at the Awareness stage of the buyer’s journey. Now that you’re cranking out your blog articles and LinkedIn posts, it’s time to think about the content your customers are looking for at the next stage: the Consideration stage. Learn what the consideration stage…
A little while ago we walked through what you need to know to create a solid buyer’s journey for your personas. In this post, we’ll walk you through the buyer’s journey and show you how to create the right type of content for each stage. This will allow you to serve up relevant content and meet your buyers where they are.
It’s January, and this is the year you’re finally going to start Inbound Marketing at your company. You’ve seen the powerful case studies about how inbound can help companies grow. You’ve read all the top Inbound blogs and books, and you have a general idea about how Inbound works. You’ve gotten approval from your CEO to buy HubSpot and get…
Delighting your customers means providing a remarkable experience that addresses their needs and interests. Delighted customers want to know you better—they’re attracted to you, they share your content, and they look for ways you can solve their problems. The difference between good content and great content can seem small, but the payoffs are significant.
Here we are at last—the final installment of our series, Target Your Ideal Customer With Personas. We’re so glad you’ve joined us, and we firmly believe your team’s marketing strategies will be the brainier for it! In previous installments, we’ve discussed the whys and hows of building a more evolved customer profile, Hivehouse way. The “why”? Your business succeeds when you know…
