Good branding is almost magical. It compels you to work with a company, creates loyalty, and the next thing you know, you’re saying, “I’ve been going to this place for the past 20 years.” Bad branding, on the other hand, is a slow creep. If you’re in charge of your company’s marketing, bad branding will sneak up on you like…
While there have been many positive trends for the construction industry this year–advances in technology, better safety equipment, and lots of continued market growth, there has been one negative trend that will continue to haunt us—labor shortages. Learn how developing a strong company brand will help you attract more qualified workers.
