In B2B marketing, when your website generates leads, it’s like scoring a touchdown. It’s what we’re working towards. It’s what clients want when they come to us for digital marketing services. Sure, there are smaller wins along the way, first downs, if you will. Things like a visitor reading a blog (hey, just like you!), watching a video, or the…
Your marketing team is really hustling to get your sales team a ton of leads from your online marketing efforts. You’re working harder than ever, and you’re proud of the numbers you’re producing. But wait! Do you realize you’re so focused on the quantity of your leads, you’ve lost sight of the quality? You’re actually hurting your sales process by racking up higher numbers! B2B companies…
