Inbound marketing is a tactic that engages your audience by providing content that addresses their needs. By delivering solutions to their problems, you build trust with your audience making them more likely to become customers. Inbound marketing content should meet the audience wherever they are in their sales journey and on the marketing channels they prefer. Types of Inbound Marketing…
Generating leads is one of the most important parts of a B2B marketing strategy to establish a healthy sales pipeline and grow revenue. According to a survey from HubSpot, lead generation is the second biggest challenge marketers face in 2022. With changing privacy laws, new marketing channels, and growing competition, it can be hard to know what to focus on.…
Production automation allows manufacturing companies, with even the smallest teams, to move faster, scale efforts, reach more customers, and increase revenue. You automate everything else…why don’t you automate your marketing?
So you’ve been debating the question – website traffic or conversions? Which one is more important? Well, it might seem like a trick question – and that’s because it is. Both are important, but if you are looking for an answer the simple response is this: visitors don’t bring revenue—customers do.
Your marketing team is really hustling to get your sales team a ton of leads from your online marketing efforts. You’re working harder than ever, and you’re proud of the numbers you’re producing. But wait! Do you realize you’re so focused on the quantity of your leads, you’ve lost sight of the quality? You’re actually hurting your sales process by racking up higher numbers! B2B companies…
In my last couple of posts, I revealed the best types of content for manufacturers to get noticed at the Awareness stage and the Consideration stage of the buyer’s journey. Now that you’re attracting new visitors and demonstrating what sets you apart from other manufacturers, it’s time to move your leads to the final stage before a purchase: the Decision…
Many marketers – especially those working in businesses that sell primarily in the B2B sector – have embraced inbound marketing. HubSpot’s State of Inbound 2015 report found that inbound is the “core marketing strategy” for companies with 25-200 employees that are beginning their growth phase or are “fighting for growth.” Companies with more than 200 employees tend to use inbound and…
We’re coming into the home stretch of the year, and it’s time to evaluate how your marketing efforts have been going this year. For a lot of marketing directors, it’s a stressful activity because it forces you to realize how big that final push is going to be. But there’s a way to frontload your planning so that you can…
Effective lead nurturing can bring your efforts together and produce significant results. A major component of most lead nurturing strategies is email marketing. How you construct your emails can have a significant impact on how well they move your leads through the buyer’s journey. Here are some things to keep in mind as you build your next email nurturing program.
