In B2B marketing, when your website generates leads, it’s like scoring a touchdown. It’s what we’re working towards. It’s what clients want when they come to us for digital marketing services. Sure, there are smaller wins along the way, first downs, if you will. Things like a visitor reading a blog (hey, just like you!), watching a video, or the…
You’ve been there—scrolling through a website when all of a sudden a big form pops up asking you to fill it out in exchange for a newsletter, eBook, or some other offer. It definitely grabbed your attention, but is it a good idea? Pop-up forms might get a bad reputation, but when used strategically, they are a great way to…
A big, healthy marketing budget can be extremely effective — just look at Apple’s annual marketing spending of $1.8 billion. For businesses that have a smidge less than $1.8 billion to spend on marketing, email marketing is an incredibly efficient marketing budget equalizer. On average, email drives an ROI of $36 for every dollar spent, higher than any other marketing…
As a marketer, generating leads for your sales team is likely the main focus of your job. But generating leads is more than just getting contacts to fill out a form. If all leads get passed to sales, it can lead to wasted time on someone who will never convert. Once you’ve captured a lead, you need to determine who’s…
Generating leads is one of the most important parts of a B2B marketing strategy to establish a healthy sales pipeline and grow revenue. According to a survey from HubSpot, lead generation is the second biggest challenge marketers face in 2022. With changing privacy laws, new marketing channels, and growing competition, it can be hard to know what to focus on.…
Are you looking to grow your email list, generate more leads, get more people to download your content, or enroll more blog subscribers? Are you curious about whether or not you should use pop-up forms? Here’s what you need to know.
So, what does your website do? You probably have company info, some product or service details, maybe even a blog. But are there places on your site that encourage visitors to give you their information and establish their interest in becoming a customer? Or is your website just a glorified brochure? Be honest…is your site optimized for lead generation?
Your marketing team is really hustling to get your sales team a ton of leads from your online marketing efforts. You’re working harder than ever, and you’re proud of the numbers you’re producing. But wait! Do you realize you’re so focused on the quantity of your leads, you’ve lost sight of the quality? You’re actually hurting your sales process by racking up higher numbers! B2B companies…
Many marketers – especially those working in businesses that sell primarily in the B2B sector – have embraced inbound marketing. HubSpot’s State of Inbound 2015 report found that inbound is the “core marketing strategy” for companies with 25-200 employees that are beginning their growth phase or are “fighting for growth.” Companies with more than 200 employees tend to use inbound and…
