Aligning Marketing and Sales With HubSpot

Steven GarciaHubSpot, Marketing Strategy, Sales & Marketing, Sales Enablement

Marketing and sales departments often feel like two ships passing in the night — even though they should be headed to the same port. It wasn’t always supposed to be this way. Marketing and Sales departments everywhere have become siloed off from each other when they each have data, knowledge, and materials that could benefit the other party. So, instead…