In sports, a playbook contains a team’s winning strategy, outlining what the offense and defense will do to win the game. Don’t worry; you aren’t back in high school gym class. Playbooks in business are the processes and strategies your team members uses to do their job effectively. What Are HubSpot Playbooks? In HubSpot, the Playbooks tool helps guide your…
Sales and marketing teams have a complicated relationship. They’re both accountable for results, but they go about it in very different ways. And it’s often easy to point a finger at sales when they’re not closing enough new business.
Sales enablement has become a hot topic in inbound marketing and sales. Companies everywhere are realizing how critical it is to align sales and marketing teams to create a culture that catapults your effectiveness at generating qualified leads and converting customers for greater-than-ever revenue. But sales and marketing teamwork is nothing new for inbound marketers that have their sh*t together.…
The way buyers make decisions to purchase products and services has changed dramatically in the past few years—people are more educated than ever, and they’re typically turned off by traditional sales tactics. The role of the salesperson has been transformed from product information gatekeeper to educator and advisor. Most people have answered all of their basic questions by doing their…
The Frankenstein monster isn’t fiction. It’s living in your sales department. Every day, sales managers struggle to find tools that help personalize the customer’s buying experience—cobbling together 5 or 6 tools like a mad scientist. But the monster turns on you, because now you have to manage multiple logins to systems that don’t talk to each other, and you’re losing…
