Why You Should Use On-Demand Marketing Projects

why you should use on-demand marketing projects
October 28, 2024

As a marketing agency, we know that there is no one-size-fits-all approach. Every client is different, even in the same industry! And that’s not just about their marketing strategy—each client has different needs on how much marketing support they need. 

That’s why we created our on-demand marketing project services. These four services are meant to help companies that need marketing help without the commitment of a retainer. 

Keep reading to learn more about on-demand marketing projects and why you should consider them. 

What Are On-Demand Marketing Projects? 

On-demand marketing projects are one-off projects that companies can do with a marketing agency. They are not a retainer agreement, so the project only lasts for the duration of the project. On the other hand, retainers are agreements between a company and an agency to complete marketing activities for a certain budget for a longer period of time. 

Typically, the client will come to the agency with a goal in mind, like an audit, specific design need, or consultation request. These projects offer customization and flexibility for the company without committing to a monthly retainer. This is especially beneficial for a company that has one or two marketing team members, that may only need additional help occasionally or want to get an extra set of eyes on their work. 

Benefits of On-Demand Marketing 

We’ve already touched on a few reasons why a company would consider an on-demand marketing project. Let’s dive deeper into a few of these benefits. 

On-demand marketing projects are cost-effective for businesses so they only pay for what they need. Marketing retainers are great, but not every business needs a consistent monthly retainer. For smaller companies that need help during busy seasons, on-demand projects can be more beneficial in the long run. 

These projects are also flexible, which means there isn’t a set list of tasks to complete every month or quarter. Companies can tailor the projects to their exact needs, scaling up or down as needed, which isn’t always possible with retainers. 

And finally, companies can access various specialists for different projects. Not every company can hire specialists in all areas of marketing. When you work on an on-demand project with an agency, you have access to marketing strategists, specialists, writers, graphic designers, and more. Plus, having a fresh set of eyes is always helpful to get additional perspectives on your marketing strategy. 

Why Choose a Project Over a Retainer 

Flexibility 

One of the biggest reasons to choose a marketing project over a retainer is the level of commitment. Retainers are great for companies that need a lot of marketing support. However, not every company needs that. With on-demand marketing projects, the company gets to decide what they need help with and when. The projects can also change as the company has changing business needs, and may even grow into a marketing retainer in the future. 

Customization 

Customization is also a big reason for choosing an on-demand marketing project. With retainers, you have the potential to underutilize the service you are paying for. Your marketing needs might not be the same every month. With a marketing project, you get to pick and choose what you need help with. Maybe one month, you need help with writing a blog post. Maybe the next, you need help with designing graphics for a new campaign. Not being locked into a retainer allows you the flexibility to customize your marketing help. 

Test Drive an Agency 

Finally, on-demand marketing projects are a great way to test-drive a marketing agency. With projects, you get to understand the agency, how they work, and how well you work together. That way, if you ever need more marketing support or a retainer, you already have a good working relationship with an agency you can trust. 

Work with Hivehouse Digital 

At Hivehouse Digital, we offer four key on-demand marketing projects: HubSpot audits, inbound audits, competitor analysis, and second opinion consulting. These projects are designed to help your company identify gaps and opportunities in your marketing and take something off your plate. To learn more about these offerings, check out our services page to get started.

Have a one-off project that doesn’t fit with the above services? We can build a custom one-time project for you, too. Reach out to our team to get started.