How to Incorporate the Entrepreneurial Operating System (EOS)® Into Your Website

Starting a business or becoming an entrepreneur is an admirable thing. You’re venturing into the wilds of the business world on your own unique journey. It can help to have a little guidance along the way — and that’s what the Entrepreneurial Operating System(EOS) is all about.

What is EOS?

Short for Entrepreneurial Operating System, EOS is a set of concepts and business tools to help businesses manage operations more efficiently and effectively. It was created by Gino Wickham and outlined in his book “Traction: Get a Grip on Your Business.” The book has gone on to sell over 1 million copies and EOS has been adopted by tens of thousands of businesses.

We use it here at Hivehouse Digital (we even helped them market their business) and it helps us to do everything from running meetings to connecting with clients. 

How Does EOS Work?

As the entrepreneurial name implies, EOS is typically used by smaller businesses in the ballpark of 50 – 250 employees. One of the major issues it addresses is the feeling of business growth hitting a wall or plateauing. To resolve this, EOS focuses on three core components — Vision, Traction, and Healthy. 

• Vision refers to getting everyone in your organization on the same page. 
• Traction, the namesake of the first book, is about instilling focus, discipline, and accountability throughout your company.
• Healthy is helping your leaders become a more cohesive team. 

You can think of these core components as the areas of your business that you’re trying to improve. EOS utilizes six key components to help you instill these core components into your organization. 

• Vision – Similar to the core component, this involves clearly defining and communicating the company’s vision to ensure everyone is aligned and working towards the same goals.

• People – This component is to find the right people for the right seats. It involves assessing team members based on core values and role fit and includes tools like the People Analyzer and Accountability Chart.

• Data – This focuses on running the business on objective information rather than subjective feelings. It involves setting up scorecards and KPIs to track the performance and health of the business.

• Issues – This component involves identifying, discussing, and solving issues as they arise. Tools like the Issues List and IDS (Identify, Discuss, Solve) process are used to manage problems effectively.

• Process – Documenting and systematizing the core processes of the business to ensure consistency and scalability. This includes creating process documentation and ensuring everyone follows the same procedures.
• Traction – Focused on execution and accountability, this component uses tools like the Level 10 Meetings™, rocks, and scorecards to ensure the business is making progress towards its goals.

So, to recap, we have the foundational core components that show you the high-level areas you should focus on and then we have the six key components that give you the actionable processes to create change in your core areas of business.

Why EOS?

Looking from the outside in, you might be thinking that EOS sounds a lot like other business help systems found in books or webinars. In practice though, EOS works a little differently. It’s not a set of rigid rules you have to conform your business to, more like it’s a set of guidelines that fits to how your business works and the people in it. 

Core Values

It starts with defining your business’s core values. Like a lot of features in EOS, core values aren’t a revolutionary idea, instead, it’s a practical, logical element of any serious business. By identifying your company’s core values, you’re creating a foundation for the culture you want to cultivate. 

For example, here are the core values we chose here at Hivehouse. 

• Fearless
• Accountable
• Collaborative
• Transparent
• Supportive 

To reinforce them, we shout out employees who exhibit the core values and look for these qualities in the hiring process. To create your core values, determine your vision for your company’s culture. EOS actually has a whole process where an “implementer,” someone who integrates EOS into the organization, sets up a workshop to develop your core values and other essential EOS tools.

Proven Process 

Once you’ve defined what your company values, the next step is to start developing a proven process — which is a repeatable method for providing your products or services presented visually. 

A proven process ensures that your entire company understands the steps required to deliver the level of service or product your company and customers expect. 

When you’re incorporating EOS into your website, not only are the core values and proven process extremely important to keep in mind but they are also important to display. When potential customers and employees are browsing your site to learn more, they may find your core values and proven process. They’ll get a quick impression of the culture of your company and how it works. This connection can end up being the reason a long-term relationship, whether as a customer, partner, or employee, begins. 

10-Year Target

As you develop your core values and proven process, you’ll think about today and the near future. With that said, for your company to experience true growth it needs to set ambitious but realistic goals. That’s where the 10-year target comes in. According to EOS, the 10-Year Target is the larger-than-life goal that everyone works towards and is the ultimate goal of the business. It has to be specific and measurable and must ignite passion, excitement, and energy for every single person within the organization. 

The 10 Year Target, Core Values, and Proven Process transform your vision for the type of people you want to fill your company with, how it’ll operate, and where it’s headed into a shareable and tangible asset. 

Incorporating EOS Into Your Website

Whether you’re just developing your EOS principles or if you’re an EOS veteran who wants to begin incorporating the practices and tools into your website, you’re in the right place. 

Evaluate Your Current Website

Understanding where your current website stands in relation to EOS — does the content align with your annual goals and 10-year target? Are you incorporating your proven process or core values into content? Would another EOS company be able to quickly identify your company as a fellow EOS business? We gained many of our clients due to the fact (in addition to our amazing services and collaborative and transparent work style) that we operated in EOS. 

Incorporating Core Values Into Your Website

Place your core values in your About Us page or similar company pages, Beyond that, your core values should be woven into appropriate content. For example, at Hivehouse our core value of transparency is mentioned on our pricing page. Why? Unlike other agencies, we put our pricing right on our website. 

A couple of other ways to showcase your core values is to write blogs or articles that exemplify your core values. This can be extended to social media as well, share a quick Tik-Tok story showcasing your employees living your core values. Customer testimonials are also a great source of core value social proof. 

Incorporating Proven Process Into Your Website

Similar to core values, your proven process can be incorporated into your website in a few easy ways. For every service you provide, illustrate it via your proven process. How does each phase of your proven process apply to each service or how your products are manufactured? A proven process that’s true to how your company should really shine in this area. 

Showcase Your People

So much of EOS is about finding the right people and putting them in positions to succeed. Your About Us page is a way to highlight those same people, discuss what each person brings to their role, and let their best qualities show through! 

Communicate Your 10-Year Target

Your 10-Year Target can be shared via your About Us page or Vision page. This helps prospective employees or customers understand where your company is headed and shows that your company isn’t focused on short-term gains but on creating something more meaningful and lasting. 

Updates on your 10-year target can be shared via blogs or newsletters, motivating employees and informing customers about the latest updates in your company. 

Communicate Your Rocks

The same philosophy can be applied to your quarterly goals or rocks. Depending on what your rocks are, this could be relevant to employees, customers, leads, partners, and more. It’ll showcase your ability to set goals and knock them down, which can be an inspiration to keep your company moving forward. 

Supercharge Your Website With an EOS Company

As an EOS-powered digital marketing agency, we understand how to seamlessly weave EOS into your website, empowering your employees, and attracting EOS clients and employees. From design services that’ll make your proven process pop to content writing that’ll describe your core values to a T, Hivehouse has got what you need! Contact us today to get started.