There are over 17,000 Starbucks in the United States and generally, you know exactly what you’re getting at each one — professional-ish service, coffee that’s noticeably better than other fast-food places, a familiar menu and ordering experience, and a convenient location. Not every company can be Starbucks, but we can all appreciate how their strong, consistent branding has made them…
Good branding is almost magical. It compels you to work with a company, creates loyalty, and the next thing you know, you’re saying, “I’ve been going to this place for the past 20 years.” Bad branding, on the other hand, is a slow creep. If you’re in charge of your company’s marketing, bad branding will sneak up on you like…
Kayla Mackie, Marketing Professional, works for ReputationManagement.com where she leverages her passions for SEO and relationship building with marketing executives. She also enjoys staying up to date with the latest internet trends and practicing yoga in her free time. While most marketers find the importance of SEO to be a substantial benefit to their marketing strategy, the reality is that…
While there have been many positive trends for the construction industry this year–advances in technology, better safety equipment, and lots of continued market growth, there has been one negative trend that will continue to haunt us—labor shortages. Learn how developing a strong company brand will help you attract more qualified workers.
Whether it’s running shoes, lawn mowers, cosmetics, accounting services, or bulletproof glass — B2C and B2B brands must inspire their target audiences to feel trust and connect on a visceral level. The problem is, manufacturing companies struggle to understand branding and create strong brands for themselves. We’re industrial marketers that are here to help with a quick primer on brand…
